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13 min read
What is customer empathy? Tips and importance
Customer empathy is the ability to see things from the customer’s perspective. Walking a mile in your buyers’ shoes can have big-time business value.
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3 min read
Time to team up: Zendesk’s new partner program
Zendesk's redesigned partner program is eminently flexible, helping partners drive customer engagement and deliver great customer experiences
Article
15 min read
13 tips for a perfect sales presentation
Solid sales presentations are essential for pitching products and services. Here are 13 tips to arrive…
Article
9 min read
Personalization’s deep data foundations
Data-driven personalization is the Holy Grail of marketing today. Various studies, mostly sponsored by retail-related organizations,…
Article
5 min read
To excel at customer intimacy, you will need data
Technology has reduced barriers to entry across many industries, leading to saturation in some markets and…
Article
4 min read
What's the difference between real-time analytics and historical analytics?
Customer experience is the bottom line when it comes to decision making. But how do we know we’re making the right choice?
Article
6 min read
'Unlearning' as the latest must-have skill for any startup CEO
As an early stage investor, I have worked with hundreds of CEOs and founders. Some successful,…
Article
6 min read
6 strategies for being happier at work
Sharissa Sebastian was absolutely miserable at work. After 13 years of achieving—first degrees and then progressively…
Article
4 min read
The 5 most important customer service techniques
Customers are king and in order to treat them like royalty, your customer service team needs to deliver the best experience every time
Article
8 min read
The new sales manager’s guide to sales reporting
Sales reporting is essential for every data-driven company. Learn why it's important and the five most important sales reports for new sales managers.
Article
5 min read
Messaging apps are open for business
7 out of 10 consumers would like to message a business. Global messaging platforms have recognized the opportunity and have all opened their doors to messaging
Article
5 min read
Cultivate community for a better customer experience
A robust user community is a powerful combination of support, social networking, and communications that streamlines the customer experience across the board. Here’s how it can start driving results immediately.
Article
15 min read
8 ways to effectively manage your CRM data
With just a little forethought, your sales team and company can be smart data owners. Here's a list of 8 ways you can effectively manage your customer data.
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Customer data management: 8 best practices for CDM success
Customer data management is the practice of ethically collecting, securely storing, and seamlessly managing customer information. Read on for eight tips for CDM success.
Article
14 min read
What makes for a repeat customer? Podcast host Mio Adilman weighs in
After two years of hosting the Webby-nominated Repeat Customer podcast, Mio Adilman has learned a thing…
Article
5 min read
Why being an accomplice is better than being an ally
There’s a four-letter word that gets a lot of love, that it’s fine to say in…
Article
7 min read
5 innovative ways brands are using bots to help customers connect
“What’s your weirdest family tradition?” That was the first message I sent to Shaun, someone I’ve…
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