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6 min read
What is customer intelligence (CI)? Benefits, types, + examples
Customer intelligence (CI) is the process of collecting consumer data to better understand customers and deliver personalized experiences.
Article
8 min read
Customer success vs. customer experience: What's the difference?
Customer success vs. customer experience—what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.
Article
5 min read
Integrations to be thankful for
Time to give thanks for new Zendesk app integrations. Learn how these new integrations can ease workloads for your sales and support teams.
Article
5 min read
What does digital trust look like today?
Building customer trust is never a one-and-done job. Hear how Charles Schwab leveraged customer data over the past year to provide customers with services they both needed and wanted.
Article
6 min read
The organizational ties that bind: How we bond when working remotely
Interactions where people feel equally immersed help build high-trust, happier, and better-performing employees. Here are a few ways to foster immersion.
Article
14 min read
Social selling: Definition, benefits, strategies, and best practices
Strengthen brand credibility and customer relationships online through social selling.
Article
10 min read
What is channel sales? Sales channel strategy and guide
See how selling through partner companies provides opportunities for expansion, revenue growth, and brand marketing.
Article
9 min read
Sales vs. marketing: The differences and how they work together
Sales and marketing are two sides of the same coin. Both affect your sales pipeline, and each depends on the other. Here's what makes them different and why it matters for your bottom line.
Article
13 min read
What is a unique selling proposition? USP examples and definition
Speak directly to the people who want what you’re selling.
Article
10 min read
CRM buying guide
Sales teams can use robust CRM solutions to generate new leads, automate email campaigns, and produce forecasting reports and advanced analytics.
Article
8 min read
What skills and metrics CX teams need in ecommerce: An analysis
The 2020s will be remembered as the decade where ecommerce finally gained mainstream acceptance and use—but what does that mean for CX teams trying to keep up?
Article
5 min read
Working toward equality for mental health in an unequal world
World Mental Health Day aims to raise awareness and provide an opportunity for those working on mental health issues to shine a light on their work. Here are a few organizations that Zendesk is proud to support.
Article
9 min read
What is Google business messaging? (+ how to use it)
Meet customers where they are and build stronger connections with them through Google business messaging.
Article
10 min read
What does a sales manager do? Complete career guide to skills, responsibilities, and success
A sales manager leads and supervises sales agents and runs the daily sales operations of a business. See the responsibilities and skills needed to succeed as a sales manager.
Article
7 min read
How to use Apple Messages for Business for customer service
Use Apple Messages for Business to connect with customers on the Apple devices and platforms they use every day.
Article
7 min read
How to upsell: Tips and tricks from the pros
A Zendesk sales expert shares the do’s and don’ts of upselling.
Article
7 min read
Freshly picked integrations
Freshly picked with care—new Zendesk app integrations are here. Learn how these new integrations can ease workloads for your sales and support teams.
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