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What is a lead magnet? The ultimate guide (+10 examples)
Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.
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How to sell anything: 11 proven, easy sales tips
No matter what industry you’re in, you can learn how to sell anything. Start selling like a star sales rep by following the best tips of the trade.
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How to say no to a customer: 3 ways to maintain the relationship
Declining a customer’s request politely and confidently can turn a difficult situation into a positive one. Here are some best practices for when you have to say no to a customer.
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18 min read
10 steps to building an effective go-to-market (GTM) strategy
Learn how to use a go-to-market strategy to turn your product concepts into tangible offerings—without chaos or confusion.
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12 min read
What is a tire kicker? 8 types and tips to identify and convert them
Time is money—don’t let tire kickers take either from your sales team. Here’s how to spot the trickiest prospects in the industry and turn them into paying customers.
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6 steps to a creative chatbot name (+ bot name ideas)
Sometimes a rose by any other name does not smell as sweet—particularly when it comes to your company’s chatbot. Learn how to choose a creative and effective company bot name.
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How to launch a digital customer experience transformation
Learn what it means to transform the customer experience and why building a customer insights and action engine is so important.
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7 min read
What is customer experience optimization? (+3 actionable tips)
The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimization. But a few tactics can help boost your efforts.
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16 min read
Customer support: Definition, importance + 10 key strategies
Customer support teams help customers who are having trouble with a product or service. Troubleshooting is just one part of the job.
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7 min read
3 tips for dealing with abusive customers
Learn how to carefully handle abusive customers and support your team in the face of conflict.
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New year, new integrations
New year, new Zendesk app integrations. Learn all about how these new integrations can ease workloads for your sales and support teams.
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11 min read
Inbound sales: Meaning, steps, and proven tips to succeed
Inbound sales is a sales strategy meant to attract and retain high-quality prospects who want to convert. Here's everything you need to know.
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10 min read
Lead funnel: How to build it, definition, and stages
Use your lead funnel to streamline the customer journey for prospects, leading to higher conversion rates and easier sales.
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9 min read
What is sales engagement? The definitive guide
Learn how sales engagement helps your company improve communication with your customers in meaningful and specific ways.
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3 min read
EU-US data transfers after Schrems II
Here are the steps Zendesk is taking to enable cross-border transfers of personal data while adhering to EU privacy requirements.
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13 min read
Sales resume examples and effective writing tips for 2023
Land your next sales job with a perfectly crafted sales resume.
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8 min read
How to create the best sales deck ever: Meaning and examples
Learn the best strategies for creating a sales deck that makes your pitches and presentations into surefire conversion strategies.
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