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7 min read
How to become a sales engineer: What the role entails + career path guide
A sales engineer specializes in selling complex scientific and technological products. Here’s everything you need to know about the role and how to start your sales engineer career path.
Article
8 min read
Scaling with CX is more important than ever. Here’s how to take advantage
As industries change, company growth is top of mind. Scaling through customer experience can be the catalyst you need.
Article
8 min read
What is business development? Strategy, plan, and skills
Understand business development so you know what your BD department does and how to best use their skills.
Article
5 min read
3 AI analytics to add to your KPIs today
More and more businesses are turning to conversational AI to improve customer service. Here's what that could look like for your company.
Article
5 min read
Kickstarting your customer experience program
A customer experience program is a systematic approach your business takes to improve the experience. Learn how to get started and kick it into high gear.
Article
9 min read
Beyond buzzwords: How small companies are using AI, automation, and conversations to grow in 2023
Messaging is a great way for businesses to stay on top of customer conversations. Here's how to get started.
Article
3 min read
Why you need to connect sales and customer service right now
Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?
Article
5 min read
Bringing creativity to self-service: A CX Moment with Kajabi
Zendesk spoke with Kajabi’s VP of Customer Experience, Jared Loman, about scaling quality self-service and integrating artificial intelligence.
Article
4 min read
Integrations to brighten up your month
Perk up, new Zendesk app integrations are here. Learn all about how these new integrations can help out your sales and support teams.
Article
10 min read
Closing the gender gap in customer service leadership roles
Women show up as the antidote to burnout and champions of DEI and advancement into leadership roles—even as the gap in burnout between men and women has nearly doubled in the past year.
Article
9 min read
Sales development representative: SDR sales role guide
Help your sales development representative team shine with these hiring and management best practices.
Article
9 min read
What exactly is direct selling? | A direct sales explainer
Don’t be so quick to dismiss D2C sales. With more customers shifting online, you need to take advantage of the growing direct selling market.
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Article
10 min read
Value chain analysis: Definition, examples, and strategies
Value chain analysis (VCA) allows you to increase your company’s profit margin through deep-level understanding of its inner workings.
Article
9 min read
What is sales experience? Resume + interview examples
Not sure what counts as sales experience? Here's how to gauge your level of experience, what you can do with it, and how to develop your skills.
Article
17 min read
Relationship selling process and techniques | A complete guide
Learn how to create meaningful connections and relationships with prospects and clients.
Article
10 min read
What is the buyer’s journey? Definition, stages, and examples
Mapping the buyer’s journey allows you to gain a deeper understanding of your customer’s path to purchase so you can improve your sales, support, and marketing efforts.
Article
15 min read
What is a lead magnet? The ultimate guide (+10 examples)
Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.
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