Sales strategy

Article
10 min read

What is outbound sales? Guide to best practices and strategies

Explore the benefits of outbound sales and learn how you can implement winning outbound strategies for your team.

Article
9 min read

What is sales revenue? Ultimate guide on how to calculate it

Sales revenue is a key metric to monitor. Learn how to use the sales revenue formula so you can gauge your company’s continued viability and forecast more accurately.

Article
8 min read

What is transactional selling, and how does this approach work?

Whether you're a sales expert or new to the industry, transactional selling is a classic negotiation strategy. Get tips on when and how to use it, and see examples of what it looks like in action.

Article
13 min read

How to write a killer sales proposal (examples and best practices)

A successful sales proposal can make the difference between winning or losing a sale. Learn best practices for writing a proposal that helps you close more deals.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
10 min read

What is white space analysis? The ultimate guide to addressing unmet customer needs

Read our ultimate guide on white space analysis, its benefits, and how it can uncover new opportunities for your business today.

Article
12 min read

How to absolutely nail a sales cadence: Tips and examples

A sales cadence is a sequence of different outreach methods with a prospect or lead. Optimize your cadence with these best practices.

Article
16 min read

Understanding customer behavior: Model, examples, and segmentation

Consumer behavior is an offshoot of behavioral science that businesses use to understand and influence buyers. Here’s what you need to know.