Client loyalty

Article
13 min read

After-sales service: 10 strategies to keep customers engaged

After-sales service is the support provided to customers after a purchase. Learn how these after-sales activities can increase customer lifetime value.

Article
6 min read

Beyond the bubble: How 3 brands are using live chat differently

Learn how successful brands are evolving their live chat strategy and turning browsers into buyers.

Article
10 min read

Customer trust: Definition, importance, and 6 ways to gain it

Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalized experiences.

Article
10 min read

What is customer advocacy? Definition and strategies

Customer advocates can be true partners for your sales and support teams. Here’s how to build a brand advocacy program and foster a loyal customer base.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
10 min read

How to leverage data and personalization throughout the customer lifecycle

Data is key to delivering a superior customer experience. Here’s how to use the right data to provide personalization and enhance the customer journey, from sales to support.

Article
12 min read

5 examples of bad customer service (and how to be great instead)

Bad customer service is what happens when a company fails to meet customer expectations. Get tips for your team to avoid creating poor customer experiences.

Article
8 min read

Customer transparency: Why it matters and how to increase it

Here’s why customer transparency has become such a critical ingredient in building trust and loyalty.