Lead Generation
What is outbound sales? Guide to best practices and strategies
Explore the benefits of outbound sales and learn how you can implement winning outbound strategies for your team.
Latest stories
Article
10 min read
Lead vs. prospect vs. sales opportunity: What's the difference?
The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more.
Article
15 min read
Lead conversion: Examples and effective tips for improvement
Take control of your lead conversion process and improve your lead conversion rate with these examples, tips, and tricks.
Article
11 min read
What’s a lead source? Here’s what it is and why it’s important
Simply put: A lead source is how a lead initially hears about you. Knowing your lead source trends enables you to grow leads.
Article
19 min read
What is B2B lead generation? 15 proven strategies for growth
Generate more B2B leads with strategies that actually work in 2022. More leads, more prospects, more revenue.
Article
15 min read
What is a lead magnet? The ultimate guide (+10 examples)
Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.
Article
10 min read
Lead funnel: How to build it, definition, and stages
Use your lead funnel to streamline the customer journey for prospects, leading to higher conversion rates and easier sales.
Article
7 min read
What is a sales qualified lead (SQL) and why is it important?
When it comes to lead generation, quantity isn’t always more important than quality. Focus on filling your pipeline with sales-qualified leads to boost your chances of success.
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