Tools and media

Article
18 min read

10 steps to building an effective go-to-market (GTM) strategy

Learn how to use a go-to-market strategy to turn your product concepts into tangible offerings—without chaos or confusion.

Article
10 min read

How to build a sales playbook framework (+ a free template)

Creating a sales playbook will streamline your sales process and solidify your branding in each customer interaction.

Article
17 min read

How to create a winning 30-60-90 day sales plan (+ template)

Create a clear 30-60-90 day sales plan to onboard credible and confident new sales reps. Use our template to get started.

Article
10 min read

Creating a sell sheet: Sell sheet examples, template, and design

A sell sheet can pitch your product to hundreds of prospects at the touch of a button—if it’s designed well. Here’s how to create one that gets results.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
9 min read

How to write a sales plan: Types, template, and tips

A sales plan helps you outline sales strategies and goals, identify resources, and set a budget so you can pack your pipeline with high-quality leads.

Article
23 min read

Cold calling scripts: 14 examples, templates, and tips

Cold calling scripts can help you get more leads and reach sales goals. Get tips on how to write effective scripts, and start crafting your own with our free templates that actually work.

Best practices for conversational customer service

Companies are gravitating towards conversational customer support for the same reasons customers are: it's fast, personal, convenient, and secure.

Article
13 min read

What is a sales funnel? Strategies on how to create one (+ examples and templates)

A sales funnel is critical for understanding the path to purchase. Learn how it works and how to build one so you can increase conversions.

Article
15 min read

What are customer profiles? A complete guide, examples, and free templates

Leverage data to build rich customer profiles so you can provide more relevant, personalized experiences.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
8 min read

Customer service philosophy: How to create one + free template

To consistently provide great service, companies need an actionable customer service philosophy. Here’s how to create one that stands out.

Article
12 min read

The 4 types of communication styles in the workplace + quiz

Different types of communication styles exist in every workplace. Learn how to identify communication patterns and collaborate more effectively with teammates.

Article
12 min read

25 essential customer service skills to develop in 2024

Read our list of the most important customer service skills for cultivating excellent CX, and utilize our templates to seamlessly incorporate these skills into your resume.

The best things in life are free

Like our demos.

Article
27 min read

How to deal with angry customers: 17 tips and templates

Knowing what to say to angry customers can turn a tense situation into an opportunity. Learn how to deal with irate customers and use our free templates.

Article
20 min read

What is customer satisfaction? Definition + importance

Customer satisfaction measures how happy your customers are with your products or services. For many businesses, it's the key to success—and the reason some fail.

26 min read

52 effective sales email templates (+ writing tips)

Increase your chances of success with these sales email templates that cover every stage of the pipeline, from prospecting to closing.

Article
15 min read

7 cold email templates that skyrocket response rates

Getting a prospect to respond to a cold email isn’t always easy. Our template playbook can help with that.

Article
10 min read

Customer reviews: How to get and use them [+ templates]

Most of your customers read reviews before deciding to purchase a product or service. Here's how to get more customer reviews that convince people to buy.