Sales
With better conversations and smoother pipelines, you can spend more time closing deals and less time juggling data.
Latest stories
Article
13 min read
The ultimate guide to sales opportunity management
Opportunity management is the process of tracking sales opportunities as they move through the pipeline. Here’s everything you need to know before you start.
Article
7 min read
What is ACV in sales? ACV vs. ARR (+examples)
Use ACV to measure and understand the worth of your customer contracts.
Article
16 min read
Customer relations 101: Beginner’s guide to building relationships
Understand the ins and outs of customer relations to improve your customer experience, raise profits, and boost brand credibility.
Article
7 min read
How to become a sales engineer: What the role entails + career path guide
A sales engineer specializes in selling complex scientific and technological products. Here’s everything you need to know about the role and how to start your sales engineer career path.
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Join the Zendesk Experience Research Panel and help shape the future of our products.
Article
8 min read
What is business development? Strategy, plan, and skills
Understand business development so you know what your BD department does and how to best use their skills.
Article
3 min read
Why you need to connect sales and customer service right now
Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?
Article
9 min read
Sales development representative: SDR sales role guide
Help your sales development representative team shine with these hiring and management best practices.
White Paper
Breaking down the silos between sales and service
Our free ebook describes how to bring your sales and service teams together so you can drive business growth.
Article
9 min read
What exactly is direct selling? | A direct sales explainer
Don’t be so quick to dismiss D2C sales. With more customers shifting online, you need to take advantage of the growing direct selling market.
Article
10 min read
Value chain analysis: Definition, examples, and strategies
Value chain analysis (VCA) allows you to increase your company’s profit margin through deep-level understanding of its inner workings.
Article
9 min read
What is sales experience? Resume + interview examples
Not sure what counts as sales experience? Here's how to gauge your level of experience, what you can do with it, and how to develop your skills.
Article
17 min read
Relationship selling process and techniques | A complete guide
Learn how to create meaningful connections and relationships with prospects and clients.
Article
10 min read
What is the buyer’s journey? Definition, stages, and examples
Mapping the buyer’s journey allows you to gain a deeper understanding of your customer’s path to purchase so you can improve your sales, support, and marketing efforts.
Article
15 min read
What is a lead magnet? The ultimate guide (+10 examples)
Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.
Article
11 min read
How to sell anything: 11 proven, easy sales tips
No matter what industry you’re in, you can learn how to sell anything. Start selling like a star sales rep by following the best tips of the trade.
Article
18 min read
10 steps to building an effective go-to-market (GTM) strategy
Learn how to use a go-to-market strategy to turn your product concepts into tangible offerings—without chaos or confusion.
Article
12 min read
What is a tire kicker? 8 types and tips to identify and convert them
Time is money—don’t let tire kickers take either from your sales team. Here’s how to spot the trickiest prospects in the industry and turn them into paying customers.
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