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Sales success


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Article
14 min read

Sales support: What it is and why it’s important in 2023

Learn how to use sales support the right way so you can back up your sales team while increasing your ROI.

Article
10 min read

What is tech sales, and how do you break into it?

Today, tech sales mostly refers to software sales—specifically, selling SaaS products. But there’s more to tech sales than that.

Article
9 min read

Value chain: Definition, examples, and guide

The value chain gives you the tools to maximize your company’s value and profit margin by evaluating all business activities.

Article
17 min read

Relationship selling process and techniques | A complete guide

Learn how to create meaningful connections and relationships with prospects and clients.

Article
9 min read

What is sales engagement? The definitive guide

Learn how sales engagement helps your company improve communication with your customers in meaningful and specific ways.

Article
8 min read

How to create the best sales deck ever: Meaning and examples

Learn the best strategies for creating a sales deck that makes your pitches and presentations into surefire conversion strategies.

Article
9 min read

Sales win rate: How to calculate and improve it

Win rate is a key metric for measuring sales success. Every sales leader should know how to calculate it and what they can do to increase it.

Article
11 min read

Sales script guide: Examples, benefits, and how to write one

A good sales script can be the difference between lead buy-in or brush-off. Learn from these examples to create a script that helps you stand out.

Article
9 min read

5 sales trends to watch for 2024

The key trends you can’t ignore if you want to be ready for the 2022 sales market.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
11 min read

Sales tactics that work: Tactical selling simplified

Blow past your quotas with sales tactics that work to build trusting relationships.

Article
13 min read

How to write a sales letter (strategies and examples)

See higher engagement from customers with the perfectly crafted sales letter.

Article
11 min read

What are KPIs for sales? Sales KPIs definition and examples

Knowing the right sales KPIs allows you to set achievable goals and track your team’s productivity. Here’s your ultimate guide to KPIs for sales success.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
12 min read

Aligning sales and customer service: How and why

Drive profits and transform your brand by breaking the silos between your sales and support teams. It’s easy, and it’s essential.

Article
10 min read

Hard sell vs. soft sell: Definition and examples

Learn how using a direct hard sell or an indirect soft sell can significantly impact sales growth and customer base building.

Article
12 min read

Sales operations 101: Definition, roles, and best practices

Sales operations includes the systems, strategies, and tech required to support and promote a sales team to maximum success.

Article
13 min read

What is a unique selling proposition? USP examples and definition

Speak directly to the people who want what you’re selling.

Article
10 min read

What does a sales manager do? Complete career guide to skills, responsibilities, and success

A sales manager leads and supervises sales agents and runs the daily sales operations of a business. See the responsibilities and skills needed to succeed as a sales manager.

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