Sales strategy
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Article
12 min read
How to create effective sales collateral (examples + tips)
Here’s how to create eye-catching sales collateral and when to use it for maximum effect on your sales pipeline.
Article
12 min read
Suggestive selling definition and techniques (2023 sales guide)
Suggestive selling is a sales tactic where reps recommend additional products or services that will be helpful to prospects. Here’s how to do it successfully.
Article
13 min read
Solution selling definition and techniques: The complete guide
Making a purchase is a no-brainer, if it solves a problem. Solution selling is about connecting clients to the best solution for their particular issue.
Article
19 min read
What is B2B lead generation? 15 proven strategies for growth
Generate more B2B leads with strategies that actually work in 2022. More leads, more prospects, more revenue.
Article
8 min read
What is business development? Strategy, plan, and skills
Understand business development so you know what your BD department does and how to best use their skills.
Article
10 min read
What is the buyer’s journey? Definition, stages, and examples
Mapping the buyer’s journey allows you to gain a deeper understanding of your customer’s path to purchase so you can improve your sales, support, and marketing efforts.
Article
11 min read
How to sell anything: 11 proven, easy sales tips
No matter what industry you’re in, you can learn how to sell anything. Start selling like a star sales rep by following the best tips of the trade.
Article
18 min read
10 steps to building an effective go-to-market (GTM) strategy
Learn how to use a go-to-market strategy to turn your product concepts into tangible offerings—without chaos or confusion.
Article
11 min read
Inbound sales: Meaning, steps, and proven tips to succeed
Inbound sales is a sales strategy meant to attract and retain high-quality prospects who want to convert. Here's everything you need to know.
10 min read
The different types of sales | A complete guide
Navigating sales is more than just understanding tactics. Learn the different types of sales and key sales jobs that run the industry so you’re better prepared to close deals.
Article
9 min read
What is sales engagement? The definitive guide
Learn how sales engagement helps your company improve communication with your customers in meaningful and specific ways.
Article
8 min read
How to create the best sales deck ever: Meaning and examples
Learn the best strategies for creating a sales deck that makes your pitches and presentations into surefire conversion strategies.
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Article
13 min read
What is cold calling? Meaning, tips, examples, and techniques
Cold calling carries a bad reputation, but it can help your business when done right. Learn the tricks and tips for bringing cold calling into the personal sales market.
Article
11 min read
Sales script guide: Examples, benefits, and how to write one
A good sales script can be the difference between lead buy-in or brush-off. Learn from these examples to create a script that helps you stand out.
Article
9 min read
5 sales trends to watch for 2024
The key trends you can’t ignore if you want to be ready for the 2022 sales market.
Article
9 min read
Sales growth rate: Calculation + growth strategies
Learn how to calculate sales growth rate and uncover effective strategies to increase your rate and business revenue.
Article
10 min read
How to build a sales playbook framework (+ a free template)
Creating a sales playbook will streamline your sales process and solidify your branding in each customer interaction.
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