Sales prospecting

Article
10 min read

What is outbound sales? Guide to best practices and strategies

Explore the benefits of outbound sales and learn how you can implement winning outbound strategies for your team.

Article
10 min read

Lead vs. prospect vs. sales opportunity: What's the difference?

The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more.

Article
15 min read

Lead conversion: Examples and effective tips for improvement

Take control of your lead conversion process and improve your lead conversion rate with these examples, tips, and tricks.

Article
12 min read

How to absolutely nail a sales cadence: Tips and examples

A sales cadence is a sequence of different outreach methods with a prospect or lead. Optimize your cadence with these best practices.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
16 min read

Understanding customer behavior: Model, examples, and segmentation

Consumer behavior is an offshoot of behavioral science that businesses use to understand and influence buyers. Here’s what you need to know.

Article
16 min read

How to create a buyer persona in 6 easy steps: Examples, tips, and templates

A buyer persona is essential for understanding and reaching prospects. Here's our guide on crafting personas that take sales to the next level.

Article
11 min read

What’s a lead source? Here’s what it is and why it’s important

Simply put: A lead source is how a lead initially hears about you. Knowing your lead source trends enables you to grow leads.