Management and coaching

Article
9 min read

Value chain: Definition, examples, and guide

The value chain gives you the tools to maximize your company’s value and profit margin by evaluating all business activities.

Article
13 min read

The ultimate guide to sales opportunity management

Opportunity management is the process of tracking sales opportunities as they move through the pipeline. Here’s everything you need to know before you start.

Article
16 min read

Customer relations 101: Beginner’s guide to building relationships

Understand the ins and outs of customer relations to improve your customer experience, raise profits, and boost brand credibility.

Article
8 min read

What is business development? Strategy, plan, and skills

Understand business development so you know what your BD department does and how to best use their skills.

Introducing the world’s most complete CX solution for the AI era

Article
9 min read

Sales development representative: SDR sales role guide

Help your sales development representative team shine with these hiring and management best practices.

Article
18 min read

10 steps to building an effective go-to-market (GTM) strategy

Learn how to use a go-to-market strategy to turn your product concepts into tangible offerings—without chaos or confusion.

10 min read

The different types of sales | A complete guide

Navigating sales is more than just understanding tactics. Learn the different types of sales and key sales jobs that run the industry so you’re better prepared to close deals.

Article
9 min read

What is sales engagement? The definitive guide

Learn how sales engagement helps your company improve communication with your customers in meaningful and specific ways.

Article
12 min read

Sales and operations planning (S&OP): Definition, process, and best practices

See how sales and operations planning uses data to zero in on supply and demand issues so you can balance your business processes and set your teams up for success.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
10 min read

How to build a sales playbook framework (+ a free template)

Creating a sales playbook will streamline your sales process and solidify your branding in each customer interaction.

Article
12 min read

Aligning sales and customer service: How and why

Drive profits and transform your brand by breaking the silos between your sales and support teams. It’s easy, and it’s essential.

Article
12 min read

Sales operations 101: Definition, roles, and best practices

Sales operations includes the systems, strategies, and tech required to support and promote a sales team to maximum success.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
9 min read

What is a sales budget? Use, example, and purpose

Create a sales budget to generate achievable sales goals for your team.

Article
8 min read

How to create a sales report (+4 free templates)

It isn’t easy keeping tabs on so many sales activities. Sales reports can help you assess team progress, track growth, and make more informed business decisions.

Article
9 min read

Sales vs. marketing: The differences and how they work together

Sales and marketing are two sides of the same coin. Both affect your sales pipeline, and each depends on the other. Here's what makes them different and why it matters for your bottom line.

Article
10 min read

What does a sales manager do? Complete career guide to skills, responsibilities, and success

A sales manager leads and supervises sales agents and runs the daily sales operations of a business. See the responsibilities and skills needed to succeed as a sales manager.

Article
9 min read

How to write a sales plan: Types, template, and tips

A sales plan helps you outline sales strategies and goals, identify resources, and set a budget so you can pack your pipeline with high-quality leads.