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Analytics and data

Customer conversations are a gold mine for key insights, but how do you know what to look for? Find out how to capture, process, and iterate on customer data, so you can build the modern experiences your customers have come to expect.


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9 min read

How to improve customer satisfaction

At the risk of sounding like a broken record, if you want to improve customer satisfaction,…

Article
3 min read

How to add value to your customer data

Analysts often say uncovering customer insights is like finding a needle in a haystack. However, customer…

Article
5 min read

How Zendesk measures the customer experience

Delivering on the customer experience is more than measuring customer satisfaction

Article
2 min read

Introducing the new Zendesk: Built for better customer relationships

Zendesk has evolved from a customer service product to a family of products for improving customer…

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
6 min read

6 steps for measuring self-service success

When I started as the Technical Documentation Manager at RJMetrics, my main focus was to get…

Article
2 min read

Welcome BIME Analytics Team to the Zendesk Family

We are excited to announce that we have acquired the company and team behind the award-winning…

Article
6 min read

5 ways to add meaning to your customer data

You have a lot of customer data in your Zendesk...so now what? Unless you know how…

Article
7 min read

What is Net Promoter Score? The complete guide to calculate and use NPS

Net Promoter Score® (NPS) helps companies determine if they offer a positive customer experience. Leverage Net Promoter Score® data to enhance your customer experience and boost your bottom line.

Article
1 min read

Forrester Names Zendesk a 'Strong Performer'

Zendesk was cited in The Forrester Wave™: Customer Service Solutions for Midsize Teams, Q4 2015 Customer…

Article
1 min read

Community tip: The fab five for customer satisfaction

Five fabulous customer tips on customer satisfaction.

Article
3 min read

Want to maximize survey response rates? Try this strategy

You can control when to send your surveys, and data from 80M Zendesk customer satisfaction surveys…

Article
1 min read

True stories of customer service ROI

Any manager whose business thrives when customers are happy immediately understands the value of excellent customer…

Article
8 min read

Customer lifetime value (CLV): What it is + how to calculate it

Customer lifetime value is how much a consumer will spend with your business over time. Learn how to calculate and increase this crucial metric in our guide.

Article
7 min read

Small and mighty: Empowered support teams lead to CX success for SMBs

“Champion” small businesses deliver on customer service, agent experience, and agility.

White Paper
10 min read

One face of the brand customer support

Streamlining and improving the customer service experience has been proven to increase profits for retailers.1 Simply…

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