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Customer retention


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Article
4 min read

The impact of AI within customer service during an economic downturn

Preparing for change is an always-on job. Focus on where you can see the highest return on your service investments and enable tools and features that result in both cost and time savings.

Article
6 min read

How top fintechs like Stash, Ramp, and Zip make bank with exceptional CX

Discover how top fintechs are transforming customer service from expense into profit.

Article
12 min read

What is customer connection? 16 ways to connect with customers

Customer connection helps you build a strong relationship with your buyers. Learn how to connect with your audience on a personal level and create brand loyalty.

Article
9 min read

Increasing net retention requires an innovative approach to CX

See how leading software and cloud services companies are making a name for themselves by leaning into customer experience as a differentiator.

Article
5 min read

Good-enough service isn’t good enough: 3 strategies to remain competitive

The 2022 CX Accelerator report results are in. Discover how great customer experiences set teams up to thrive in an ever-changing market.

Article
20 min read

How to build a customer referral program in 2024 (+ templates)

Customer referral programs can help expand your audience and generate ongoing revenue. Learn how to build one and leverage our free templates today.

Article
7 min read

What is customer education? The ultimate guide

Customer education empowers customers to adopt your products and reduces time to value. Learn how to start a customer education program.

Article
8 min read

How to build the best customer success team in 11 steps

If you don't invest in your customers' success, you can't expect them to invest in yours. Learn how to build an effective customer success team to nourish long-term customer relationships.

Article
13 min read

After-sales service: 10 strategies to keep customers engaged

After-sales service is the support provided to customers after a purchase. Learn how these after-sales activities can increase customer lifetime value.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
6 min read

What is high-touch customer service? (+ how to deliver it)

Deliver a high-touch customer service experience to build and retain meaningful relationships with your audience.

Article
8 min read

What is a customer base? 9 strategies to build and grow it

A customer base is an audience that buys products or services from a business. Learn how businesses build customer bases to support stable growth.

Article
12 min read

What is customer satisfaction score? (+ how to measure CSAT)

Customer satisfaction score is one of the most-used metrics for measuring customer loyalty. Here’s how CSAT can help you meet consumer expectations and elevate your business.

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Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
10 min read

What is customer rapport? (+8 ways to build it)

Establish customer rapport to create stronger connections with your audience and improve retention.

Article
16 min read

11 customer retention metrics every support team should track

Make sure customers stick around by regularly measuring customer retention metrics and leveraging key insights effectively.

Article
16 min read

Customer relations 101: Beginner’s guide to building relationships

Understand the ins and outs of customer relations to improve your customer experience, raise profits, and boost brand credibility.

Article
7 min read

What is customer experience optimization? (+3 actionable tips)

The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimization. But a few tactics can help boost your efforts.

Article
2 min read

Ultimate guide to customer lifecycle management

Customer lifecycle management (CLM) describes the process of tracking the steps a consumer takes on their journey to making a purchase. Prioritize CLM to provide better support and retain customers.

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