Customer experience
Expert tips for building a customer-obsessed organization.
Latest stories
Article
6 min read
What is customer intelligence (CI)? Benefits, types, + examples
Customer intelligence (CI) is the process of collecting consumer data to better understand customers and deliver personalized experiences.
Article
8 min read
Customer success vs. customer experience: What's the difference?
Customer success vs. customer experience—what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.
Article
6 min read
Customer service vs. customer experience: Here’s the difference
Learn the key difference between customer service and customer experience to instantly improve how you serve your customers.
Article
7 min read
Customer expectations: Definition, types, and tips
Customer expectations frequently change, so staying informed is essential. Learn what customers expect and how you can earn and keep their business.
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Join the Zendesk Experience Research Panel and help shape the future of our products.
Article
11 min read
What is customer experience design? Benefits, examples, and tips
A well-designed customer experience helps brands develop meaningful relationships with buyers, secure repeat purchases, maintain a positive reputation, and improve internal processes.
Best practices for conversational customer service
Companies are gravitating towards conversational customer support for the same reasons customers are: it's fast, personal, convenient, and secure.
Article
13 min read
What is a call center? Definition, types, and how they work
A call center is a team of customer service specialists who field customer calls. Learn what it takes to build a productive call center that provides great customer experiences.
Article
12 min read
Measuring customer experience: 6 metrics to do it right
Improve CX by regularly measuring customer experience metrics and leveraging key insights effectively.
Article
8 min read
Customer experience management advice from the pros
Stories of great customer experiences often go viral because they’re exceptional outliers. An airline saves the…
Article
5 min read
Addressing customer experience from the CIO perspective
For IT leaders, customer experience was already a hot topic, but the pandemic has amplified the…
Article
12 min read
Customer service reports: A complete guide + 6 metrics to track
Customer service reports can help your organization deliver an outstanding customer experience time after time. Discover key metrics and how to implement them.
Article
10 min read
What is customer obsession? How to become customer obsessed
We’ve all heard the stories of companies going above and beyond to provide their customers with…
Article
10 min read
What is customer value? Definition, formula, and importance
Customer value is how much a product or service is worth to a customer. Here’s how companies can enhance their value to improve the customer experience and increase satisfaction.
Article
10 min read
What is call listening? A guide for 2024
Use call listening to monitor customer conversations, provide high-quality service, and support agent growth.
Article
19 min read
Customer onboarding guide: 11 templates + best practices
Customer onboarding teaches new customers the value of your product or service. Use our customer onboarding templates to set customers up for success.
Article
6 min read
Content management vs. knowledge management: Key differences
Learn how to blend content management and knowledge management to improve your customer experience.
Article
Loyalty programs: How they work, examples, and tips
Loyalty programs can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.
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