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Customer engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.


Latest stories

Article
12 min read

Customer relationship management: A guide

In this customer relationship management guide, Zendesk explains how CRM software can help build relationships with customers, boost engagement, and lead to better business outcomes

Article
13 min read

Customer retention: Metrics, strategies, and examples

Discover tried-and-true customer retention strategies to keep customers coming back.

Article
13 min read

Customer loyalty: A guide to types and strategies

Customer loyalty is when customers reward a company with repeat business over time. Our guide covers definitions, types, and strategies to help you learn how to build a loyal following.

Article
9 min read

Customer community: Definition, benefits, and tips for building your own

A well-run customer community can be an invaluable resource to a company and its customers.

Article
14 min read

Diving deep into CX trends: a Q&A with Ray Wang

Ray Wang of Constellation Research shares actionable insights into this year's most critical customer service trends

Article
15 min read

How to create a customer-centric strategy in 2024

Customer centricity is the ability to understand consumers and make business decisions based on their needs. It's putting the customer at the center of everything you do.

Article
10 min read

6 productivity tips for customer support agents

Reducing the time it takes to resolve a customer issue makes everyone happier. Getting there means taking actionable steps for greater support agent efficiency

Article
5 min read

3 best practices to cultivate loyalty in customer service

There are actionable ways to drive loyalty through your customer support. And loyalty really matters

Article
5 min read

Traveling this holiday season? You might be messaging a lot more than usual

Travel and hospitality brands are creating unique, scalable customer experiences using messaging

Article
13 min read

What is customer empathy? Tips and importance

Customer empathy is the ability to see things from the customer’s perspective. Walking a mile in your buyers’ shoes can have big-time business value.

Article
5 min read

Put the customer experience first with inside tips from Zendesk

In order to effectively deploy exceptional customer service solutions, there are five key phases of implementation that every company should consider

Article
5 min read

From notifications to conversations

How India’s largest crowdfunding platform doubled donations with WhatsApp

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Infographic

Meet your customers anywhere. Go omnichannel.

Customers expect to be served on their preferred channel, whether it be via phone, email, chat,…

Article
6 min read

Beyond "buy 10 get one free": What is customer loyalty?

What exactly does real customer loyalty look like? We asked CX practitioners and experts for their best tips for building customer loyalty

Podcast
25 min read

How Flywheel upcycled boutique fitness and at-home classes

Repeat Customer podcast, Season 2, Episode 8 When SoulCycle co-founder Ruth Zukerman abruptly left her groundbreaking…

Article
3 min read

Dealing with customer requests

Expectations for customer service and support have never been higher. And they’re going up faster than…

Article
1 min read

Big expectations, small businesses: What customers want

Good customer service experiences can result in more business from not just that customer, but also…

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