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Customer engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.


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7 min read

What is a customer engagement platform? Top platform features 2024

Real connections with customers can improve customer satisfaction, sales, and retention. A customer engagement platform helps businesses manage complex customer relationships.

Article

6 tips for creating mobile-friendly emails

Mobile optimization is an important part of any business success strategy

Article
8 min read

How to build an email list

Knowing how to build an email list is essential before you can use one to build relationships with customers.

Article
7 min read

Turn the churn around: how to reduce customer churn

Learning what can be controlled regarding churn is how you'll recognize the predictive details to reduce defection and improve customer retention

Article
8 min read

7 ways to build customer loyalty (and why it's important)

Having strong values and providing great customer service are two of the ways businesses can strengthen bonds with customers and build customer loyalty

Article
10 min read

How to increase customer engagement: 5 strategies that work

Increase customer engagement by implementing effective strategies that help you connect with your audience throughout their journey.

Article
8 min read

11 email etiquette tips for better customer emails

Make sure your message is well-received by your customers with these tips

Article
5 min read

What is digital engagement? + Customer engagement strategies

Learn how a digital engagement strategy can help your business create better customer relationships and boost your bottom line

Article
8 min read

Customer retention: How to keep customers happy and reduce churn

Find out how to craft a customer experience that can keep existing customers happy and reduce churn

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
3 min read

Conversations for better customer relationships

Support, sales, and marketing benefit from messaging strategies that boost customer satisfaction, retention, and engagement

Article
13 min read

A guide to customer satisfaction surveys: Top questions, examples, and templates

Asking the right customer satisfaction survey questions will provide key insights into what's working and what isn't so you can enhance the customer experience and increase retention.

White Paper
1 min read

Why (and how) small businesses should prioritize customer service

You’ve heard all the unhelpful disparities a hundred times. While some of them are true— owning…

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Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
10 min read

What is customer engagement? Definition, strategies, and tips

Craft an effective customer engagement strategy to improve customer experience and build lasting relationships with your audience.

White Paper
1 min read

Meeting the challenges of modern CX in financial services

Building positive, long-term customer relationships has always been important to business success, and the methods for…

White Paper

Meeting the advanced challenges of modern CX

Delivering an excellent customer experience makes your business stand out and marks your overall success. Start…

White Paper
1 min read

Meeting the challenges of CX in modern manufacturing

Years ago, to succeed as a manufacturer, it was sufficient to make high-quality products and price…

White Paper
1 min read

Meeting the advanced challenges of modern retail CX

The retail industry is undergoing a massive shift. Customers are demanding best-in-class digital and in-store experiences…

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