Customer engagement
Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.
Latest stories
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5 min read
3 ways healthtech startups are improving the patient experience
VC funding for healthtech startups is at an all-time high. Here's how industry leaders are rethinking the healthcare experience, from app visits to doctor visits.
Article
7 min read
What is RCS messaging, and how can it improve CX?
Rich communication services (RCS) messaging is changing the texting game. Offering advanced features like suggested replies and rich media, RCS presents many opportunities for support teams to connect with customers.
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5 min read
Why an AI chatbot should be the gatekeeper to your customer service
The best way for your brand to manage and prioritize customer requests is to provide a single entry point to your customer service channels. Learn how
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5 min read
What is customer goodwill? + 3 ways to build it
Start creating positive customer relations that will benefit your business’ bottom line.
Make yourself heard
Join the Zendesk Experience Research Panel and help shape the future of our products.
Article
16 min read
Top 15 communication apps for customer service
Talk to customers like friends on the apps they know and love.
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4 min read
What can happen when tutorials are woven into the customer experience
How Wool and the Gang made knitting cool in a digital-first world.
Article
6 min read
Customer service vs. customer experience: Here’s the difference
Learn the key difference between customer service and customer experience to instantly improve how you serve your customers.
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6 min read
3 ways community forums benefit businesses
Community forums are where your customers connect and collaborate. Learn how they can also help you provide better support and boost brand loyalty.
Article
10 min read
What is customer advocacy? Definition and strategies
Customer advocates can be true partners for your sales and support teams. Here’s how to build a brand advocacy program and foster a loyal customer base.
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9 min read
5 ways to cultivate loyal customers through social media
5 social media strategies for improving customer loyalty and connecting with customers of all ages. Develop deeper relationships with your customers and show them what your business is all about.
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5 min read
How chatbots can help agents improve customer support
The human agents who help your customers need help, too. Here are key reasons to deploy AI-powered chatbots at the frontline of customer support.
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7 min read
How business texting can lead to better customer service
Business texting is using channels like SMS and WhatsApp to deliver personalized, convenient, and scalable customer service.
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6 min read
Why customer service matters for fintech startups
Personal finance is so important to consumers that more than a third of Americans review their…
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6 min read
Self-service support: Why companies need it and how to do it right
See how self-service support and agents can work together to provide an exceptional service experience that keeps your customers coming back.
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5 min read
Mass email marketing is not dead: tips for winning
Many companies are all in on social media, ditching mass emails as a tool of yesteryear. That's a mistake. Here's what you need to know to have successful mass emails
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10 min read
Millennials vs. Gen Z: Differences in customer service expectations
They’re just one generation apart, but they think differently about customer service. Here’s how to tailor your customer service to millennials and Gen Z.
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13 min read
19 stellar FAQ page examples and how to create one (+ template)
FAQs are important customer-facing resources every business should have. Take a look at some FAQ page examples for inspiration to make your own.
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