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Customer engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.


What is brand advocacy? (+ 8 strategies to boost referrals)

Turn the people who know your business best into brand advocates with head-turning reward programs and impressive customer service.

Latest stories

Article
2 min read

Capgemini and Zendesk: Making personalised customer experience a reality

(Zendesk partner guest article originally published on Capgemini Insights) Capgemini’s Intelligent Customer Interactions solution leverages Zendesk…

Article
1 min read

How healthcare organizations can embrace conversational CX while maintaining HIPAA compliance

See how healthcare organizations can embrace the trend of conversational service while maintaining their HIPAA compliance requirements.

Article
5 min read

Here’s why AI is the key to more empathetic customer experiences

If empathy is what makes us human, then artificial empathy helps us deliver richer, more personal customer experiences at scale.

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3 min read

Get down to brass tacks on AI, customer experience

Learn the newest strategies for supporting customers from companies that are nailing it. Your team—and your boss—will thank you for making the trip to Relate 2023.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
5 min read

The role of AI in making CX more accessible and inclusive

Here's how AI will help the customer experiences you offer reflect the diversity of the customers you serve.

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2 min read

10 ways to boost retail customer engagement in 2024

Get the latest insights and expert tips on how to create best-in-class retail customer engagement.

Article
6 min read

Modern CX is long overdue in the passenger transportation industry

A travel boom is upon us. Airlines, cruise lines, and passenger railroads need to refresh their CX if they want to cash in and create loyal customers for life.

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