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Best practices

Strategies, how-tos, and ideas to inspire you.


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4 min read

The 3 biggest AI missteps CX leaders make + how you can avoid them and succeed

CX leaders have long been asked to anticipate customer needs, empower agents, and deliver seamless service…

Article
3 min read

Zendesk AI customers are building teams of super agents: 3 ways you can too

Agents have long battled overloaded queues, inefficient workflows, and the constant pressure to deliver fast, personalized…

Article
2 min read

Employee communication guide: 5 tips to improve it

Effective employee communication is vital to increase productivity, improve employee service, and ensure security—especially in a hybrid world. Read our blog to learn how to enhance it.

Article
3 min read

63 employee engagement ideas to boost morale and retention

These 63 employee engagement ideas can help you boost morale, retention, and productivity. Start improving engagement today with our guide.

Article
2 min read

AI customer feedback analysis: A complete guide

Learn how to use artificial intelligence to gather, analyze, and understand customer feedback, which can lead to a more effective customer experience.

Article

AI in HR: Top use cases and benefits

AI in HR is helping make employee service more efficient and personalized throughout the entire employee lifecycle. Discover more in this full guide.

Article
4 min read

A guide to support quality assurance in hospitality & travel

For the travel & hospitality industry—think airlines, travel agencies, accommodation services—support quality assurance is more crucial now than ever.

Article
1 min read

Top customer service quality assurance interview questions

Considering a career change or want to hire a quality specialist? Take a look at popular customer service QA interview questions and answers.

Article
2 min read

How does quality assurance improve customer satisfaction?

It's tough to improve customer satisfaction when it seems like an ever-moving target. Quality assurance helps you take a proactive approach.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
1 min read

How to outsource customer service without losing quality

How to combat the main problems when outsourcing customer service: employee attrition, limited control, and lack of consistency? Follow this guide.

Article
1 min read

AI for customer success: Benefits + use cases

Use AI for customer success to create personalized journeys, reduce customer churn, and lower business costs, all while improving customer experiences.

Article
1 min read

How to calibrate your customer service QA reviews

Here’s how to calibrate your customer service QA reviews to make sure all of your reviewers are aligned in providing consistent, helpful feedback.

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Join the Zendesk Experience Research Panel and help shape the future of our products.

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14 min read

Customer service ROI: How to measure and improve it

Customer service ROI is the total impact of investments in improving support quality and efficiency. Learn how to calculate and improve ROI in this guide.

Article
2 min read

Auto QA: How to automate customer service quality assurance

Automated quality assurance will help define the future of support. Find out what that means, and what Auto QA can do for you.

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Customer service quality assurance job description: Examples

Looking for a customer service quality assurance specialist? Use a job description template and get inspired by real-life examples.

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Customer service audit checklist for better CX

A customer service audit is one of the best tools in your toolbox to ensure you offer high-quality support.

Article
1 min read

What is an IT service desk? Definition + benefits

An IT service desk is a central employee service hub that helps streamline support, boost productivity, and improve job satisfaction. Read to learn more.

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