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Best practices

Strategies, how-tos, and ideas to inspire you.


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Article
6 min read

What is the difference between chat and messaging?

Chat and messaging are two popular methods to connect with your customers. Learn why different communication methods provide a better customer experience (CX).

Article

Customer data management: 8 best practices for CDM success

Customer data management is the practice of ethically collecting, securely storing, and seamlessly managing customer information. Read on for eight tips for CDM success.

15 min read

Inside sales vs. outside sales: What are the key differences?

Learn the differences between inside and outside sales—and the responsibilities, skill sets, and tools for each—so you can adopt the right sales model for your business.

Article
4 min read

11 tips to improve agent productivity and efficiency

Are you ready to take your customer support team to the next level? Follow these tips to boost agent productivity and efficiency.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
7 min read

12 types of customers + how to support them

Customer service isn’t one-size-fits-all. Understanding the different types of customers can help you optimize the customer experience and hit your business goals.

Article

What is personalized customer service? + 10 ways to provide it

Personalization is essential to supporting top-tier CX. Uncover 10 ways to prioritize personalized customer service by leveraging customer data in our guide.

Article
25 min read

18 sales follow-up email templates to boost conversions

The right sales follow-up email can be the difference between making a sale or not making one—we’ve got the templates to help you cross the finish line.

Article
13 min read

Call center management: Best practices and top KPIs to elevate operations

Effective call center management helps you keep customers and support agents happy. Here's how to do it right.

Article
14 min read

88 effective call center scripts: Examples + template

Leverage our call center scripts and customizable template to help agents deliver consistent and excellent customer service experiences.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
4 min read

Customer service BPO: What is it + do you need it?

Customer service BPOs can help you reach your support goals. Learn what they are and how to determine if they are right for your organization.

Article
7 min read

10 types of customer service you should know

Learn about the 10 customer service types and how you can use them to provide an outstanding customer support experience.

Article
12 min read

How to create customer surveys: 8 tips + templates

Use our customizable survey templates to create customer surveys your audience will want to complete, helping you collect usable, quality customer feedback.

Article
12 min read

How to deal with difficult customers: 13 tips + examples

Understanding how to deal with difficult customers is essential in customer service. Learn how to turn a challenging situation into a great customer experience.

Article

What is proactive customer service? Examples + strategies

Proactive customer service is about anticipating customer needs. Learn how addressing potential issues before they arise can build customer trust.

Article
10 min read

Customer Effort Score simplified + how to measure it

Customer Effort Score is a metric that measures how easily customers get what they need from your company, from checking out to resolving an issue.

Article
9 min read

12 help desk metrics to measure support performance

Here are 12 help desk metrics and KPIs to measure your business's ability to serve customers or employees.

1 min read

Customer Experience Guide

We all know that for any company to succeed, it must first and foremost focus on…

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