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Best practices

Strategies, how-tos, and ideas to inspire you.


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Article
12 min read

Top 10 change management models: A comparison guide

Adapting to change can be easy. Learn about the top 10 change management models and methodologies to help your team successfully navigate organizational shifts.

Article
12 min read

15 call center resume examples, tips, and templates

Create a winning call center resume and stand out from the crowd with these tips, tricks, and examples.

Article
20 min read

Loyalty programs: How they work, tips, and examples

Loyalty programs can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.

Article
7 min read

18 call center tips for delivering exceptional customer service

Follow these call center tips to improve customer satisfaction, reduce agent burnout, and boost productivity.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
10 min read

Churn rate: What it is + how to calculate it

Customer churn rate is a key metric for businesses looking to scale. Learn how to calculate it and ways to reduce it in our guide.

Article

What is change management? Definition + 6 key steps

Change management helps guide people through organizational changes to achieve success. Learn what it entails and explore six steps to make it work effectively.

Article
1 min read

Customer experience: A comprehensive guide for 2024

Customer experience (CX) refers to all the interactions between a business and its customers. Learn why it's so essential and how you can improve your CX strategy.

Article
13 min read

A guide to customer satisfaction surveys: Top questions, examples, and templates

Asking the right customer satisfaction survey questions will provide key insights into what's working and what isn't so you can enhance the customer experience and increase retention.

Article
10 min read

How to choose a CRM system: A step-by-step guide

A CRM can boost sales productivity and drive revenue—but only if you choose the right solution. Read our article to learn how.

4 types of CRM and how to choose the right one

There are four types of CRM systems—operational, analytical, collaborative, and strategic—designed to support sales teams that can drive better customer experiences.

Article
9 min read

What is a customer portal? A complete guide

A customer portal is a hub where customers can self-serve and manage their support requests. Discover how it benefits your customers and business.

Article
13 min read

Customer retention: Metrics, strategies, and examples

Discover tried-and-true customer retention strategies to keep customers coming back.

Article
10 min read

Ultimate guide to customer focus in 2024

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy.

Article
15 min read

Customer complaints: Definition, examples, and resolution tips

Customer complaints aren’t ideal, but they can help improve your business. Here’s how to handle them in an impactful way.

Article
11 min read

Deep learning vs. machine learning

Uncover the inner workings of machine learning and deep learning to understand how they impact the tools and software you use every day.

Article
19 min read

11 ways to deliver good customer service: Principles + tips

Good customer service is critical for retaining and acquiring customers. Learn how to meet and exceed customer expectations in our guide.

11 min read

9 tips for providing great social media customer service

Today’s customers expect excellent social media customer service from leading brands. Learn how to win buyers’ hearts on their favorite platforms.

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