Best practices
Strategies, how-tos, and ideas to inspire you.
Latest stories
Article
What the customer-first approach means + 9 strategic steps
Putting your customers at the center of your organizational decision-making process can directly translate to long-term relationships and business success.
Article
6 min read
Customer dissatisfaction: A guide to handling unhappy customers
Dissatisfied customers can affect your company’s reputation. Learn how to identify the various types of unhappy customers and adopt methods for saving the relationship.
Article
11 min read
What is B2B sales? Business-to-business sales meaning, strategies, and tips
Business-to-business (B2B) sales is the process of selling products and services to other businesses.
Article
4 min read
8 fresh alternatives + synonyms for “happy to help”
Customers want to have genuine conversations with customer service reps. Here are some better customer support phrases than “happy to help.”
Article
6 min read
What is customer intelligence (CI)? Benefits, types, + examples
Customer intelligence (CI) is the process of collecting consumer data to better understand customers and deliver personalized experiences.
Article
8 min read
Customer success vs. customer experience: What's the difference?
Customer success vs. customer experience—what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.
Article
10 min read
What is lead management? Definition and best practices
Discover how to use a robust lead management process to boost your business and move qualified leads down the sales funnel.
Article
7 min read
Customer expectations: Definition, types, and tips
Customer expectations frequently change, so staying informed is essential. Learn what customers expect and how you can earn and keep their business.
Best practices for conversational customer service
Companies are gravitating towards conversational customer support for the same reasons customers are: it's fast, personal, convenient, and secure.
Article
13 min read
What is a sales funnel? Strategies on how to create one (+ examples and templates)
A sales funnel is critical for understanding the path to purchase. Learn how it works and how to build one so you can increase conversions.
Article
What is customer service?
Customer service is the support you offer customers throughout a business relationship. Learn why it’s important and assess your own customer service aptitude.
Article
12 min read
Personalization 101: What it is, importance, and examples
Use consumer data to perfect the customer experience (CX) with personalized products, customer service, and messaging.
Make yourself heard
Join the Zendesk Experience Research Panel and help shape the future of our products.
Article
12 min read
Customer self-service: what it is, why it's important, and how to get it right
Customer self-service is a set of tools and resources that allow customers to complete tasks independently. Discover the benefits and more in this guide.
Article
13 min read
What is a call center? Definition, types, and how they work
A call center is a team of customer service specialists who field customer calls. Learn what it takes to build a productive call center that provides great customer experiences.
Article
13 min read
Customer feedback: 7 strategies to collect and leverage it
Customer feedback is a goldmine of insights—if you know how to get it and use it well.
Article
8 min read
What is cross-selling? The complete guide (+ examples)
Cross-selling is the process of selling a related product or service to an existing customer.
Article
What is online customer service? + 9 ways to improve it
Online customer service is the process of answering customer questions digitally using tools such as email, social media, and more. Learn more in this guide.
Subscribe to the blog
The best source of information for customer service, sales tips, guides, and industry best practices. Join us.