Best practices
Strategies, how-tos, and ideas to inspire you.
Latest stories
Article
4 min read
Stay agile and innovative—and rein in expenses
Facing a possible recession, business leaders are making tough choices. But it’s possible to slow spending and hiring, without sacrificing quality or scale.
Article
4 min read
Driving cost savings through operational improvement
Any team viewed as a cost center can face significant challenges when financial times are tough, so it’s imperative that customer service orgs prioritize spending where it counts.
Article
4 min read
The impact of AI within customer service during an economic downturn
Preparing for change is an always-on job. Focus on where you can see the highest return on your service investments and enable tools and features that result in both cost and time savings.
Article
5 min read
Omnichannel routing: What it is, how it works, + benefits
Learn how omnichannel routing streamlines customer service workflows, boosts agent efficiency, and increases customer satisfaction.
Article
AI in retail: How artificial intelligence is transforming CX
When businesses harness AI in retail, they provide more effective service and boost customer loyalty. Learn how you can use this technology to impress your customers.
Article
150+ catchy sales slogan examples and taglines to boost sales
Memorable sales slogans and taglines help hook customers. Learn what makes a great one and how to harness its power to accelerate sales with these 150+ examples.
Article
20 min read
How to build a customer referral program in 2025 (+ templates)
Customer referral programs can help expand your audience and generate ongoing revenue. Learn how to build one and leverage our free templates today.
Article
13 min read
How to write a killer sales proposal (examples and best practices)
A successful sales proposal can make the difference between winning or losing a sale. Learn best practices for writing a proposal that helps you close more deals.
Article
9 min read
Employee satisfaction: What it means and how to improve it
Customer satisfaction is downstream from employee satisfaction. Learn how prioritizing employee well-being can lead to greater engagement and performance.
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Article
12 min read
What is employee experience: the essential guide for 2024
Everything you need to know to create a happy, motivated, and productive workplace.
Article
16 min read
Employee experience journey mapping: Full guide (+ template)
Enhance employee satisfaction and productivity with employee experience journey mapping. Try our template today.
Article
12 min read
Customer feedback management: A beginner’s guide
Discover the power of customer feedback management in understanding and meeting customer needs, reducing churn, and fostering loyalty. Dive deeper with our guide and kickstart your feedback journey by downloading our customer satisfaction survey templates below.
Article
18 min read
What is omnichannel? A CX guide for 2024
Omnichannel is an approach that makes it easier to communicate with customers across different channels. Learn how you can meet customers where they are and provide smooth, consistent experiences.
Article
9 min read
Customer communication: 8 tips to build an effective strategy
A strong customer communication strategy helps your team deliver consistent brand messaging and build meaningful connections with buyers.
1 min read
How to use Zendesk for HR
In this guide, we’ll show you how your HR team can use Zendesk’s low/no code tools to modernize your help desk and start building for the future of work, right here in the present.
Article
Customer enablement: What it is + why you need it
Customer enablement is critical to business success. When you educate and empower your customers, you enhance their experience and improve brand loyalty.
Article
9 min read
Value chain: Definition, examples, and guide
The value chain gives you the tools to maximize your company’s value and profit margin by evaluating all business activities.
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