Best practices

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Customer enablement: What it is + why you need it

Customer enablement is critical to business success. When you educate and empower your customers, you enhance their experience and improve brand loyalty.

Article
9 min read

Value chain: Definition, examples, and guide

The value chain gives you the tools to maximize your company’s value and profit margin by evaluating all business activities.

Article
10 min read

What is the buyer’s journey? Definition, stages, and examples

Mapping the buyer’s journey allows you to gain a deeper understanding of your customer’s path to purchase so you can improve your sales, support, and marketing efforts.

Article
10 min read

Lead funnel: How to build it, definition, and stages

Use your lead funnel to streamline the customer journey for prospects, leading to higher conversion rates and easier sales.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
5 min read

What is a knowledge base? A comprehensive guide

Help customers find answers on their own by offering a knowledge base—a virtual library of information about your product or service.

Article
12 min read

Sales and operations planning (S&OP): Definition, process, and best practices

See how sales and operations planning uses data to zero in on supply and demand issues so you can balance your business processes and set your teams up for success.

Article

What is a ticketing system? (+3 ways companies use them)

Use ticketing systems to efficiently manage high ticket volume, deliver timely customer support, and boost agent productivity.

Article
10 min read

How to build a sales playbook framework (+ a free template)

Creating a sales playbook will streamline your sales process and solidify your branding in each customer interaction.

Article
13 min read

51 customer service statistics you need to know

Here are the trends, insights, and customer service statistics to know to exceed your customers’ expectations in 2023 and beyond.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
6 min read

Customer touchpoints: How to identify them + examples

Discover everything you need to know about customer touchpoints and use templates to map touchpoints across the customer journey.

Article
11 min read

13 ways AI will improve the customer experience in 2024

Use artificial intelligence to enhance the customer experience at every stage of the buyer’s journey.

Article

What the customer-first approach means + 9 strategic steps

Putting your customers at the center of your organizational decision-making process can directly translate to long-term relationships and business success.

The best things in life are free

Like our demos.

Article
6 min read

Customer dissatisfaction: A guide to handling unhappy customers

Dissatisfied customers can affect your company’s reputation. Learn how to identify the various types of unhappy customers and adopt methods for saving the relationship.

Article
11 min read

What is B2B sales? Business-to-business sales meaning, strategies, and tips

Business-to-business (B2B) sales is the process of selling products and services to other businesses.

Article
4 min read

8 fresh alternatives + synonyms for “happy to help”

Customers want to have genuine conversations with customer service reps. Here are some better customer support phrases than “happy to help.”

Article
6 min read

What is customer intelligence (CI)? Benefits, types, + examples

Customer intelligence (CI) is the process of collecting consumer data to better understand customers and deliver personalized experiences.

Article
8 min read

Customer success vs. customer experience: What's the difference?

Customer success vs. customer experience—what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.