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Article
8 min read

Why gender equality in the workplace isn’t just a problem for women

In the wake of 2020, 1 in 4 women are considering ‘downshifting’ their careers or leaving the workforce, according to McKinsey & Company and Lean In’s annual “Women in the Workplace” report.

Article
18 min read

What is enterprise sales? A guide to supercharge your strategy

Crush your sales strategy with our complete guide to enterprise sales.

Article
11 min read

B2B customer service: What it is and how to do it right

Provide world-class B2B customer service to build trust and create long-lasting relationships.

Article
10 min read

Customer perception: Definition, importance & how to improve it

Want to know what buyers think of your brand? Here’s how to gauge—and positively influence—customer perception.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

White Paper
1 min read

LendIt + Zendesk: Trust is a must for fintechs

Find out how fintech startups can earn customers' trust and keep it with good customer service, consistent execution, and strong company cultures.

Article
5 min read

3 ways healthtech startups are improving the patient experience

VC funding for healthtech startups is at an all-time high. Here's how industry leaders are rethinking the healthcare experience, from app visits to doctor visits.

Article
15 min read

Conversational marketing: Answering your 9 biggest questions

A Zendesk expert shares everything you need to know about using messaging and chatbots to generate leads and engage customers.

Article
16 min read

10 best sales management software for small businesses

The right sales CRM can help your team close more deals and boost your business.

Article
9 min read

6 proven sales techniques that’ll help you turn more leads into customers

Close more deals with these tried-and-true tactics that experienced salespeople use on the daily.

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Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
8 min read

The customer is not always right: 5 reasons why & what you can do when they're wrong

"The customer is always right" is a time-honored business philosophy. But is it true?

Article
7 min read

MQLs: Understand them to boost your bottom line

Understanding your MQLs will help you get the most out of your marketing efforts.

Article
9 min read

What is digital customer service? | Benefits and strategy

Phone-dominant service solutions are no longer sufficient to meet consumers’ needs. Companies can improve the customer experience and cut operational costs by expanding their digital customer service offerings.

Article
12 min read

7 sales prospecting techniques you need to succeed in 2024

Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.

Article
4 min read

Why Cloud 100 startups are investing in CX

The Forbes Cloud 100 List recognizes the top cloud and software startups. Find out why so many of these companies are prioritizing customer experience.

Article
7 min read

A focus on mental health can help prepare employees for re-entry

Never before have mental health and business objectives become so intertwined. Here’s what we learned at SXSW 2021 about the importance of workplace wellness.

Article
7 min read

What is brand evangelism and how can you inspire it?

Brand evangelism can be priceless. But earning that kind of brand trust and enthusiasm doesn't come without a lot of investment.

Article
8 min read

What are consumer insights? The ultimate guide on how to use them

Consumer insights provide information about a specific group of buyers and what they want. Learn how to get customer insights and use them to elevate your business and the customer journey.

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