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Article
8 min read
Why gender equality in the workplace isn’t just a problem for women
In the wake of 2020, 1 in 4 women are considering ‘downshifting’ their careers or leaving the workforce, according to McKinsey & Company and Lean In’s annual “Women in the Workplace” report.
Article
18 min read
What is enterprise sales? A guide to supercharge your strategy
Crush your sales strategy with our complete guide to enterprise sales.
Article
11 min read
B2B customer service: What it is and how to do it right
Provide world-class B2B customer service to build trust and create long-lasting relationships.
Article
10 min read
Customer perception: Definition, importance & how to improve it
Want to know what buyers think of your brand? Here’s how to gauge—and positively influence—customer perception.
White Paper
1 min read
LendIt + Zendesk: Trust is a must for fintechs
Find out how fintech startups can earn customers' trust and keep it with good customer service, consistent execution, and strong company cultures.
Article
5 min read
3 ways healthtech startups are improving the patient experience
VC funding for healthtech startups is at an all-time high. Here's how industry leaders are rethinking the healthcare experience, from app visits to doctor visits.
Article
15 min read
Conversational marketing: Answering your 9 biggest questions
A Zendesk expert shares everything you need to know about using messaging and chatbots to generate leads and engage customers.
Article
16 min read
10 best sales management software for small businesses
The right sales CRM can help your team close more deals and boost your business.
Article
9 min read
6 proven sales techniques that’ll help you turn more leads into customers
Close more deals with these tried-and-true tactics that experienced salespeople use on the daily.
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Join the Zendesk Experience Research Panel and help shape the future of our products.
Article
8 min read
The customer is not always right: 5 reasons why & what you can do when they're wrong
"The customer is always right" is a time-honored business philosophy. But is it true?
Article
7 min read
MQLs: Understand them to boost your bottom line
Understanding your MQLs will help you get the most out of your marketing efforts.
Article
9 min read
What is digital customer service? | Benefits and strategy
Phone-dominant service solutions are no longer sufficient to meet consumers’ needs. Companies can improve the customer experience and cut operational costs by expanding their digital customer service offerings.
Article
12 min read
7 sales prospecting techniques you need to succeed in 2024
Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.
Article
4 min read
Why Cloud 100 startups are investing in CX
The Forbes Cloud 100 List recognizes the top cloud and software startups. Find out why so many of these companies are prioritizing customer experience.
Article
7 min read
A focus on mental health can help prepare employees for re-entry
Never before have mental health and business objectives become so intertwined. Here’s what we learned at SXSW 2021 about the importance of workplace wellness.
Article
7 min read
What is brand evangelism and how can you inspire it?
Brand evangelism can be priceless. But earning that kind of brand trust and enthusiasm doesn't come without a lot of investment.
Article
8 min read
What are consumer insights? The ultimate guide on how to use them
Consumer insights provide information about a specific group of buyers and what they want. Learn how to get customer insights and use them to elevate your business and the customer journey.
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