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Customer enablement: What it is + why you need it
Customer enablement is critical to business success. When you educate and empower your customers, you enhance their experience and improve brand loyalty.
Article
16 min read
11 customer retention metrics every support team should track
Make sure customers stick around by regularly measuring customer retention metrics and leveraging key insights effectively.
Article
6 min read
Why CX teams need automated privacy tools
Learn how privacy workflow automation promotes stronger data security and increased efficiency for your CX team.
Article
7 min read
How customer success operations improves customer service
Customer success operations (CS Ops) can take your customer service—and team performance—to the next level.
Article
4 min read
Spring ahead with new integrations
Step into spring with new Zendesk app integrations. Learn all about how these new integrations can help out your sales and support teams.
Article
10 min read
What is tech sales, and how do you break into it?
Today, tech sales mostly refers to software sales—specifically, selling SaaS products. But there’s more to tech sales than that.
Article
9 min read
Value chain: Definition, examples, and guide
The value chain gives you the tools to maximize your company’s value and profit margin by evaluating all business activities.
Article
13 min read
The ultimate guide to sales opportunity management
Opportunity management is the process of tracking sales opportunities as they move through the pipeline. Here’s everything you need to know before you start.
Article
7 min read
What is ACV in sales? ACV vs. ARR (+examples)
Use ACV to measure and understand the worth of your customer contracts.
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Article
16 min read
Customer relations 101: Beginner’s guide to building relationships
Understand the ins and outs of customer relations to improve your customer experience, raise profits, and boost brand credibility.
Article
7 min read
How to become a sales engineer: What the role entails + career path guide
A sales engineer specializes in selling complex scientific and technological products. Here’s everything you need to know about the role and how to start your sales engineer career path.
Article
8 min read
Scaling with CX is more important than ever. Here’s how to take advantage
As industries change, company growth is top of mind. Scaling through customer experience can be the catalyst you need.
Article
8 min read
What is business development? Strategy, plan, and skills
Understand business development so you know what your BD department does and how to best use their skills.
Article
5 min read
3 AI analytics to add to your KPIs today
More and more businesses are turning to conversational AI to improve customer service. Here's what that could look like for your company.
Article
5 min read
Kickstarting your customer experience program
A customer experience program is a systematic approach your business takes to improve the experience. Learn how to get started and kick it into high gear.
Article
9 min read
Beyond buzzwords: How small companies are using AI, automation, and conversations to grow in 2023
Messaging is a great way for businesses to stay on top of customer conversations. Here's how to get started.
Article
3 min read
Why you need to connect sales and customer service right now
Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?
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