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Article
8 min read

What is a customer base? 9 strategies to build and grow it

A customer base is an audience that buys products or services from a business. Learn how businesses build customer bases to support stable growth.

1 min read

Conversational data orchestration for smart, seamless CX

Get a quick introduction to conversational data orchestration powered by Zendesk.

Article
9 min read

Customer communication: 8 tips to build an effective strategy

A strong customer communication strategy helps your team deliver consistent brand messaging and build meaningful connections with buyers.

Article
16 min read

Understanding customer behavior: Model, examples, and segmentation

Consumer behavior is an offshoot of behavioral science that businesses use to understand and influence buyers. Here’s what you need to know.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
2 min read

Zendesk legal terms update 2022

As a service-first company, we update our terms and policies on an annual basis. Here's a summary of the key updates.

Article
3 min read

Rain or shine, new integrations are in season

No matter the weather, new Zendesk app integrations are here. Learn all about how these new integrations can help out your sales and support teams.

Article
10 min read

How to set and reach sales quotas (with examples)

A sales quota is a sales target, or goal, that helps sales orgs make a greater impact and improve rep morale.

Article
12 min read

How to create effective sales collateral (examples + tips)

Here’s how to create eye-catching sales collateral and when to use it for maximum effect on your sales pipeline.

Article
12 min read

Suggestive selling definition and techniques (2023 sales guide)

Suggestive selling is a sales tactic where reps recommend additional products or services that will be helpful to prospects. Here’s how to do it successfully.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
8 min read

Welcome to the CX community: A 5-step guide for new members

Tymeshift's head of community lays out a map of Slack groups, Twitter channels, blogs, and everything else you want to join from the get-go.

Article
10 min read

Value selling framework & methodology for 2023

Value selling puts the needs of the customer first. Try this sales technique to increase your chances of success.

White Paper
1 min read

3 ways to deepen trust and build relationships through personalization

Learn how to get personal with comprehensive customer information and build trust across any and every channel.

Article
5 min read

That’s a wrap: A look back at Zendesk Relate 2022

We loved seeing you at Zendesk Relate 2022. Here are a few highlights—and a peek into what you can still explore online.

Article
16 min read

How to create a buyer persona in 6 easy steps: Examples, tips, and templates

A buyer persona is essential for understanding and reaching prospects. Here's our guide on crafting personas that take sales to the next level.

Article
23 min read

The ultimate sales glossary: 100 sales terms to know

You’ll want to learn these key sales terms so you don’t miss a beat.

1 min read

How to use Zendesk for IT

Find out how IT leaders use Zendesk tools to provide IT service consistently, securely, and at scale.

Article
12 min read

What is customer satisfaction score? (+ how to measure CSAT)

Customer satisfaction score is one of the most-used metrics for measuring customer loyalty. Here’s how CSAT can help you meet consumer expectations and elevate your business.

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