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Best practices

Strategies, how-tos, and ideas to inspire you.


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1 min read

11 ways to use AI for a better employee experience

AI can improve the employee experience by enhancing employee skills, eliminating repetitive tasks, and more. Our AI for employee experience guide explains how.

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1 min read

How to create an effective customer success plan (+ a template)

Deliver successful customer experiences with data-driven strategies and operational processes with a customer success plan.

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1 min read

Service desk chatbots: A jump-start guide for 2024

Service desk chatbots can help both IT support and customer service teams. Learn how a service desk chatbot can improve your employee and customer experience.

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1 min read

Chatbot persona: What it is + how to create one

A chatbot persona is a bot's human-like characteristics and personality. Learn how to create a unique chatbot persona to match your brand and level up your CX.

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1 min read

ChatGPT for customer service: Capabilities and limitations

Learn about the capabilities and limitations of ChatGPT for customer service and how businesses can leverage OpenAI's API.

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1 min read

Customer success playbook: A comprehensive guide

Customer success playbooks help align your team goals with your customers’ to drive better results and retention. Enhance your customer experience with our free success playbook templates.

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2 min read

Ethics of AI in CX

AI ethics act as a safeguard against biases, privacy violations, and unintended consequences that can harm others (and your business). Learn how to use AI for CX ethically.

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5 min read

Reach beyond: A CX Moment with Mizuno

Zendesk spoke with iconic sports equipment supplier Mizuno’s director of customer support about how improving communication between support teams led to better CX.

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7 min read

Words! What are they good for?

In this Cybersecurity Awareness Month special, we take a deep dive into the top cybersecurity terms you need to know.

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4 min read

Say hello to September integrations

New Zendesk app integrations are here. Learn all about how these integrations can help out your sales and support teams.

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3 min read

Voice support is as popular as ever. Here’s the newest way to manage customer service calls

Introducing the Zendesk Voice API for seamless customer support.

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5 min read

7 ways CX leaders can close the AI trust gap with customers

Customers already believe in the power of AI to improve their experiences. Here's how companies can honor those expectations.

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12 min read

What is product-market fit? Examples and strategies to find it

Product-market fit is achieved when you find the proper market for your service or product and fulfill the needs of your target audience.

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2 min read

ChatGPT vs. Bard

ChatGPT and Google Bard provide similar services but work in different ways. Read on to learn the potential benefits and limitations of each tool.

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6 min read

The hottest integrations are here

New Zendesk app integrations are here. Learn all about how these integrations can help out your sales and support teams.

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