āļ‚āđ‰āļēāļĄāđ„āļ›āļĒāļąāļ‡āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļŦāļĨāļąāļ

āļ™āđ‚āļĒāļšāļēāļĒāļāļēāļĢāđƒāļŠāđ‰āļ„āļļāļāļāļĩāđ‰

Previous Version, No Longer in Effect as of December 2, 2019

Effective as of January 25, 2019, Zendesk, Inc., (“Zendesk”) and its subsidiaries, (collectively, the “Zendesk Group” or “we” or “us” or “our”) have updated our Cookie Policy. For a prior version of our Cookie Policy, click here.

1. āļšāļ—āļ™āļģ

This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies on our Websites. For the purposes of this Policy, the term, “Websites”, shall refer collectively to www.zendesk.com as well as the other websites that the Zendesk Group operates and that link to this Policy.

2.Zendesk āđƒāļŠāđ‰āļ„āļļāļāļāļĩāđ‰āļŦāļĢāļ·āļ­āđ„āļĄāđˆ

āđƒāļŠāđˆāļāļĨāļļāđˆāļĄāļšāļĢāļīāļĐāļąāļ— Zendesk āđāļĨāļ°āļžāļąāļ™āļ˜āļĄāļīāļ•āļĢāļ—āļēāļ‡āļāļēāļĢāļ•āļĨāļēāļ” āļšāļĢāļīāļĐāļąāļ—āđƒāļ™āđ€āļ„āļĢāļ·āļ­ āđāļĨāļ°āļœāļđāđ‰āļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļ‚āđ‰āļ­āļĄāļđāļĨāļŦāļĢāļ·āļ­āļœāļđāđ‰āđƒāļŦāđ‰āļšāļĢāļīāļāļēāļĢāļ‚āļ­āļ‡āđ€āļĢāļēāđƒāļŠāđ‰āļ„āļļāļāļāļĩāđ‰āđāļĨāļ°āđ€āļ—āļ„āđ‚āļ™āđ‚āļĨāļĒāļĩāļ­āļ·āđˆāļ™ āđ† āđ€āļžāļ·āđˆāļ­āđƒāļŦāđ‰āđāļ™āđˆāđƒāļˆāļ§āđˆāļēāļ—āļļāļāļ„āļ™āļ—āļĩāđˆāđƒāļŠāđ‰āļ‡āļēāļ™āđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒāļˆāļ°āđ„āļ”āđ‰āļĢāļąāļšāļ›āļĢāļ°āļŠāļšāļāļēāļĢāļ“āđŒāļ—āļĩāđˆāļ”āļĩāļ—āļĩāđˆāļŠāļļāļ”

3.āļ„āļļāļāļāļĩāđ‰āļ„āļ·āļ­āļ­āļ°āđ„āļĢ?

A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list below. We update this list quarterly, so there may be additional cookies that are not yet listed. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.

4.āļ—āļģāđ„āļĄ Zendesk āļˆāļķāļ‡āļ•āđ‰āļ­āļ‡āđƒāļŠāđ‰āļ„āļļāļāļāļĩāđ‰

When you visit our Websites, we may place a number of cookies in your browser. These are know as First Party Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyze usage, navigational and other statistical information. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas of the Websites may be limited.

5.āļ§āļīāļ˜āļĩāļ›āļīāļ”āļāļēāļĢāđƒāļŠāđ‰āļ‡āļēāļ™āļ„āļļāļāļāļĩāđ‰

āļ„āļļāļ“āļŠāļēāļĄāļēāļĢāļ–āđ€āļ›āļīāļ”āđƒāļŠāđ‰āļ‡āļēāļ™āļŦāļĢāļ·āļ­āļ›āļīāļ”āļāļēāļĢāđƒāļŠāđ‰āļ‡āļēāļ™āļ„āļļāļāļāļĩāđ‰āđ„āļ”āđ‰āļ•āļĨāļ­āļ”āđ€āļ§āļĨāļē āļœāđˆāļēāļ™āļŸāļąāļ‡āļāđŒāļŠāļąāļ™āđƒāļ™āđ€āļ§āđ‡āļšāđ€āļšāļĢāļēāļ§āđŒāđ€āļ‹āļ­āļĢāđŒāļ‚āļ­āļ‡āļ„āļļāļ“āļŦāļēāļāļ•āđ‰āļ­āļ‡āļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āđ€āļžāļīāđˆāļĄāđ€āļ•āļīāļĄāđ€āļāļĩāđˆāļĒāļ§āļāļąāļšāļ§āļīāļ˜āļĩāļ„āļ§āļšāļ„āļļāļĄāļāļēāļĢāļ•āļąāđ‰āļ‡āļ„āđˆāļēāļ„āļļāļāļāļĩāđ‰āļœāđˆāļēāļ™āđ€āļšāļĢāļēāļ§āđŒāđ€āļ‹āļ­āļĢāđŒāļ‚āļ­āļ‡āļ„āļļāļ“:

āļ„āļĨāļīāļāļ—āļĩāđˆāļ™āļĩāđˆ āđ€āļžāļ·āđˆāļ­āđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āđ€āļžāļīāđˆāļĄāđ€āļ•āļīāļĄāđ€āļāļĩāđˆāļĒāļ§āļāļąāļšāļāļēāļĢāļ•āļąāđ‰āļ‡āļ„āđˆāļē “āļāļēāļĢāļ—āđˆāļ­āļ‡āđ€āļ§āđ‡āļšāđāļšāļšāļŠāđˆāļ§āļ™āļ•āļąāļ§â€ āđāļĨāļ°āļāļēāļĢāļˆāļąāļ”āļāļēāļĢāļāļēāļĢāļ•āļąāđ‰āļ‡āļ„āđˆāļēāļ„āļļāļāļāļĩāđ‰āđƒāļ™ Firefox

āļ„āļĨāļīāļāļ—āļĩāđˆāļ™āļĩāđˆ āđ€āļžāļ·āđˆāļ­āđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āđ€āļžāļīāđˆāļĄāđ€āļ•āļīāļĄāđ€āļāļĩāđˆāļĒāļ§āļāļąāļš “āđ„āļĄāđˆāļĢāļ°āļšāļļāļ•āļąāļ§āļ•āļ™â€ āđāļĨāļ°āļāļēāļĢāļˆāļąāļ”āļāļēāļĢāļāļēāļĢāļ•āļąāđ‰āļ‡āļ„āđˆāļēāļ„āļļāļāļāļĩāđ‰āđƒāļ™ Chrome;

a href=”http://windows.microsoft.com/en-us/internet-explorer/delete-manage-cookies”>Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer; or

āļ„āļĨāļīāļāļ—āļĩāđˆāļ™āļĩāđˆ āđ€āļžāļ·āđˆāļ­āđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āđ€āļžāļīāđˆāļĄāđ€āļ•āļīāļĄāđ€āļāļĩāđˆāļĒāļ§āļāļąāļšâ€œ āļāļēāļĢāļ—āđˆāļ­āļ‡āđ€āļ§āđ‡āļšāđāļšāļšāļŠāđˆāļ§āļ™āļ•āļąāļ§â€ āđāļĨāļ°āļāļēāļĢāļˆāļąāļ”āļāļēāļĢāļāļēāļĢāļ•āļąāđ‰āļ‡āļ„āđˆāļēāļ„āļļāļāļāļĩāđ‰āđƒāļ™ Safari

āļŦāļēāļāļ„āļļāļ“āļ•āđ‰āļ­āļ‡āļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āđ€āļžāļīāđˆāļĄāđ€āļ•āļīāļĄāđ€āļāļĩāđˆāļĒāļ§āļāļąāļšāļ„āļļāļāļāļĩāđ‰ āļĢāļ§āļĄāļ—āļąāđ‰āļ‡āļ§āļīāļ˜āļĩāļ„āļ§āļšāļ„āļļāļĄāļ›āļīāļ”āđƒāļŠāđ‰āļ‡āļēāļ™āļŦāļĢāļ·āļ­āļāļēāļĢāļĨāļš āđ‚āļ›āļĢāļ”āđ„āļ›āļ—āļĩāđˆ http://www.aboutcookies.org āđ€āļžāļ·āđˆāļ­āļ”āļđāļ„āļģāđāļ™āļ°āļ™āļģāđ‚āļ”āļĒāļĨāļ°āđ€āļ­āļĩāļĒāļ”āļ™āļ­āļāļˆāļēāļāļ™āļĩāđ‰āđ€āļ„āļĢāļ·āļ­āļ‚āđˆāļēāļĒāđ‚āļ†āļĐāļ“āļēāļ‚āļ­āļ‡āļāđˆāļēāļĒāļ—āļĩāđˆāļŠāļēāļĄāļšāļēāļ‡āđāļŦāđˆāļ‡āļĢāļ§āļĄāļ–āļķāļ‡ Google āļ­āļ™āļļāļāļēāļ•āđƒāļŦāđ‰āļœāļđāđ‰āđƒāļŠāđ‰āđ€āļĨāļ·āļ­āļāđ„āļĄāđˆāđƒāļŠāđ‰āļŦāļĢāļ·āļ­āļ›āļĢāļąāļšāđāļ•āđˆāļ‡āļ„āđˆāļēāļāļģāļŦāļ™āļ”āļ—āļĩāđˆāđ€āļāļĩāđˆāļĒāļ§āļ‚āđ‰āļ­āļ‡āļāļąāļšāļāļēāļĢāļ—āđˆāļ­āļ‡āļ­āļīāļ™āđ€āļ—āļ­āļĢāđŒāđ€āļ™āđ‡āļ•āļ‚āļ­āļ‡āļ„āļļāļ“āļŦāļēāļāļ•āđ‰āļ­āļ‡āļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āđ€āļžāļīāđˆāļĄāđ€āļ•āļīāļĄāđ€āļāļĩāđˆāļĒāļ§āļāļąāļšāļ„āļļāļ“āļĨāļąāļāļĐāļ“āļ°āļ™āļĩāđ‰āļˆāļēāļ Google āļ„āļĨāļīāļāļ—āļĩāđˆāļ™āļĩāđˆ

āđ€āļ‚āļ•āļ­āļģāļ™āļēāļˆāļĻāļēāļĨāļŦāļĨāļēāļĒāđāļŦāđˆāļ‡āļāļģāļŦāļ™āļ”āļŦāļĢāļ·āļ­āđāļ™āļ°āļ™āļģāļœāļđāđ‰āđƒāļŦāđ‰āļšāļĢāļīāļāļēāļĢāđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒāđƒāļŦāđ‰āđāļˆāđ‰āļ‡āļœāļđāđ‰āđƒāļŠāđ‰ / āļœāļđāđ‰āđ€āļĒāļĩāđˆāļĒāļĄāļŠāļĄāđ€āļāļĩāđˆāļĒāļ§āļāļąāļšāļĨāļąāļāļĐāļ“āļ°āļ‚āļ­āļ‡āļ„āļļāļāļāļĩāđ‰āļ—āļĩāđˆāđƒāļŠāđ‰ āđāļĨāļ°āđƒāļ™āļšāļēāļ‡āļŠāļ–āļēāļ™āļāļēāļĢāļ“āđŒāļ•āđ‰āļ­āļ‡āđ„āļ”āđ‰āļĢāļąāļšāļ„āļ§āļēāļĄāļĒāļīāļ™āļĒāļ­āļĄāļˆāļēāļāļœāļđāđ‰āđƒāļŠāđ‰āđƒāļ™āļāļēāļĢāļˆāļąāļ”āđ€āļāđ‡āļšāļ„āļļāļāļāļĩāđ‰āļšāļēāļ‡āļ­āļĒāđˆāļēāļ‡

āđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒāļ—āļĩāđˆāļĄāļĩāļŸāļĩāđ€āļˆāļ­āļĢāđŒāļ‚āļ­āļ‡āđ‚āļ‹āđ€āļ‹āļĩāļĒāļĨāļĄāļĩāđ€āļ”āļĩāļĒ āđ€āļŠāđˆāļ™ āļ›āļļāđˆāļĄ Facebook Like āđāļĨāļ°āļ§āļīāļ”āđ€āļˆāđ‡āļ•āļ‚āļ­āļ‡āļāđˆāļēāļĒāļ—āļĩāđˆāļŠāļēāļĄ āđ€āļŠāđˆāļ™ āļ›āļļāđˆāļĄ “āđāļŠāļĢāđŒāļŠāļīāđˆāļ‡āļ™āļĩāđ‰â€ āļŦāļĢāļ·āļ­āđ‚āļ›āļĢāđāļāļĢāļĄāļ‚āļ™āļēāļ”āđ€āļĨāđ‡āļāđāļšāļšāđ‚āļ•āđ‰āļ•āļ­āļšāļ—āļĩāđˆāļ—āļģāļ‡āļēāļ™āļšāļ™āđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒāļ„āļļāļ“āļĨāļąāļāļĐāļ“āļ°āđ€āļŦāļĨāđˆāļēāļ™āļĩāđ‰āļ­āļēāļˆāļĢāļ§āļšāļĢāļ§āļĄāļ—āļĩāđˆāļ­āļĒāļđāđˆ IP āļ‚āļ­āļ‡āļ„āļļāļ“ āļ›āļĢāļ°āļ§āļąāļ•āļīāļŦāļ™āđ‰āļēāđƒāļ”āļ—āļĩāđˆāļ„āļļāļ“āđ€āļĒāļĩāđˆāļĒāļĄāļŠāļĄāļšāļ™āđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒ āđāļĨāļ°āļ•āļąāđ‰āļ‡āļ„āđˆāļēāļ„āļļāļāļāļĩāđ‰āđ€āļžāļ·āđˆāļ­āđƒāļŦāđ‰āļ„āļļāļ“āļĨāļąāļāļĐāļ“āļ°āļ™āļĩāđ‰āļ—āļģāļ‡āļēāļ™āđ„āļ”āđ‰āļ­āļĒāđˆāļēāļ‡āļ–āļđāļāļ•āđ‰āļ­āļ‡āļāļēāļĢāđ‚āļ•āđ‰āļ•āļ­āļšāļ‚āļ­āļ‡āļ„āļļāļ“āļāļąāļšāļ„āļļāļ“āļŠāļĄāļšāļąāļ•āļīāđ€āļŦāļĨāđˆāļēāļ™āļĩāđ‰āļ­āļĒāļđāđˆāļ āļēāļĒāđƒāļ•āđ‰āļ™āđ‚āļĒāļšāļēāļĒāļ„āļ§āļēāļĄāđ€āļ›āđ‡āļ™āļŠāđˆāļ§āļ™āļ•āļąāļ§āļ‚āļ­āļ‡ āļšāļĢāļīāļĐāļąāļ—āļāđˆāļēāļĒāļ—āļĩāđˆāļŠāļēāļĄāļ—āļĩāđˆāļˆāļąāļ”āļŦāļēāđƒāļŦāđ‰

āđ€āļĢāļēāļ­āļēāļˆāđƒāļŠāđ‰āļ„āļļāļāļāļĩāđ‰āļ›āļĢāļ°āđ€āļ āļ—āđƒāļ”āļāđ‡āđ„āļ”āđ‰āļ•āđˆāļ­āđ„āļ›āļ™āļĩāđ‰āļšāļ™āđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒāļ•āļēāļĄāļĢāļēāļĒāļĨāļ°āđ€āļ­āļĩāļĒāļ”āļ”āđ‰āļēāļ™āļĨāđˆāļēāļ‡

Each cookie falls within one of the four following categories:

āļŦāļĄāļ§āļ”āļŦāļĄāļđāđˆāļ„āļģāļ­āļ˜āļīāļšāļēāļĒ

1. Essential Cookies

Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.

2. Analytics Cookies

These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

3. Functionality or Preference Cookies

During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of Zendesk, for example, your preferred language. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.

4. Targeting or Advertising Cookies

These Third Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.

List of Cookies used on the Websites:

Website Name(s)Cookie NameCookie PurposeCookie DurationāļŦāļĄāļ§āļ”āļŦāļĄāļđāđˆ
All WebsitesāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļŠāļ–āļīāļ•āļī GoogleThis web analytics cookie collects information about how visitors use the Websites, which website the user came from, the number of each user’s visits and how long a user stays on the Websites2 āļ›āļĩāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļŠāļ–āļīāļ•āļī
www.bimeanalytics.comāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļŠāļ–āļīāļ•āļī GoogleSession Google Analytics10 minutesāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļŠāļ–āļīāļ•āļī
www.bimeanalytics.comHeap AnalyticsEvent tracking to monitor behavior2 āļ›āļĩāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļŠāļ–āļīāļ•āļī
www.bimeanalytics.comHeap AnalyticsSession Heap Analytics30 mināļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļŠāļ–āļīāļ•āļī
www.bimeanalytics.comVimeoVimeo video player2 āļ›āļĩFunctionality/Preference
www.bimeanalytics.comGoogleGoogle Account – SSO6 monthsFunctionality/Preference
www.bimeanalytics.comCapterraConversion tracking30 minTargeting/Advertising
www.bimeanalytics.comWebsite LanguageLanguage settings30 minFunctionality/Preference
www.bimeanalytics.compopupHideDetermines if a user has accepted or rejected the demo request popup that appears after a certain time on the websiteSessionFunctionality/Preference
www.zendesk.comGaugeHigh level behavior tracking2 āļ›āļĩFunctionality/Preference
www.zendesk.comDisqusVisitor authentication for commenting and user reviews2 āļ›āļĩEssential
www.zendesk.comTwitter AdvertisingAdvertising1.5 yearsEssential
www.zendesk.comClearbitStores information on user in order to not display so many formsSessionFunctionality/Preference
www.zendesk.comLinkedInAdvertising vendor for remarketing1 āļ›āļĩTargeting/Advertising
www.zendesk.comMarin SoftwareAdvertising bidding platform1 āļ›āļĩTargeting/Advertising
www.zendesk.comFacebookAdvertising Vendor180 āļ§āļąāļ™Targeting/Advertising
www.zendesk.comYahoo JapanAdvertising Vendor30 āļ§āļąāļ™Targeting/Advertising
www.zendesk.comNaverAdvertising Vendor6 monthsTargeting/Advertising
www.zendesk.comhomeTypeDetermines visitor type and stores which web content to display to visitorSessionFunctionality/Preference
www.zendesk.com_zendesk_shared_sessionHolds session information for sharing across Zendesk applications.SessionEssential
www.zendesk.com_zendesk_nps_sessionSessions for NPSÂŪ.SessionFunctionality/Preference
www.zendesk.com_zendesk_sessionHold session information for root access applications.SessionEssential
www.zendesk.com_help_center_sessionSessions for Guide.SessionEssential
www.zendesk.com_voice_sessionSessions for Voice.SessionFunctionality/Preference
www.zendesk.com_carson_container_sessionSessions for Carson.SessionTargeting/Advertising
www.zendesk.com_zendesk_remember_mePreference for maintaining login sessions2 WeeksEssential
www.zendesk.com_zendesk_settingsArbitrary, non-PII settings usually for preferences1 āļ›āļĩFunctionality/Preference
www.zendesk.com_zendesk_cookieArbitrary, non-PII settings usually for preferences20 āļ›āļĩFunctionality/Preference
www.zendesk.comLiveIntentCapture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors.30 āļ§āļąāļ™Targeting/Advertising
www.zendesk.comBidtellectCapture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors.30 āļ§āļąāļ™Targeting/Advertising
www.zendesk.comAdRollCapture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors.30 āļ§āļąāļ™Targeting/Advertising
www.zendesk.comQuantcastCapture conversions on a cookie level to help automize campaigns and capture cookie information for zendesk.com visitors.30 āļ§āļąāļ™Targeting/Advertising
www.zendesk.comAdobeCapture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors.30 āļ§āļąāļ™Targeting/Advertising
www.zendesk.comSimpli.fiCapture conversions on a cookie level to help automate campaigns and capture cookie information for zendesk.com visitors.30 āļ§āļąāļ™Targeting/Advertising
www.zendesk.com & www.zopim.comOptimizelyTracking for A/B testing10 āļ›āļĩāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļŠāļ–āļīāļ•āļī
www.zendesk.com & www.zopim.comPendoEnd-User and Agent Usage DataEvent tracking to analyze use of the Service and improve the Services. to monitor behaviour2 āļ›āļĩTargeting/Advertising
www.zendesk.com & www.zopim.comCrazy EggAnalytics Tool that gives us heat maps and click data5 āļ›āļĩāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļŠāļ–āļīāļ•āļī
www.zendesk.com & www.zopim.comEloquaMarketing automation software1 āļ›āļĩEssential
www.zendesk.com & www.zopim.comFacebook ConnectInteraction between services2 āļ›āļĩEssential
www.zendesk.com & www.zopim.comDoubleclickRe-targeting, optimization, reporting and attribution of online adverts2 āļ›āļĩTargeting/Advertising
www.zendesk.com & www.zopim.comAppNexusAdvertising Vendor for prospecting2 āļ›āļĩTargeting/Advertising
www.zendesk.com & www.zopim.comGoogle Adwords ConversionAdvertising pixel for prospecting and retargeting540 āļ§āļąāļ™Targeting/Advertising
www.zendesk.com & www.zopim.comLiveRampTracking of anonymous user characteristics180 āļ§āļąāļ™Targeting/Advertising
www.zendesk.com & www.zopim.comBingAdvertising vendor for search marketing2 āļ›āļĩTargeting/Advertising
www.zendesk.com, www.zopim.com & www.bimeanalytics.comGoogle Tag ManagerTraffic and visitor behavior measurement2 āļ›āļĩāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļŠāļ–āļīāļ•āļī
www.zendesk.com.ruYandex MetricaAdvertising pixel to track conversions1 āļ›āļĩTargeting /Advertising
www.zopim.comWistiaVideo Streaming10 āļ›āļĩEssential
www.zopim.comGoogle Adwords ConversionAdvertising pixel to track conversions540 āļ§āļąāļ™Targeting/Advertising
www.zopim.comLiveRampTracking of anonymous user characteristics180 āļ§āļąāļ™Targeting/Advertising
www.zopim.comGoogle Dynamic RemarketingAdvertising180 āļ§āļąāļ™Targeting/Advertising
www.zopim.comFacebook BusinessUsed for creating custom audience on Facebook for advertising purpose2 āļ›āļĩTargeting/Advertising
www.zopim.comFacebook ImpressionAdvertising2 āļ›āļĩTargeting/Advertising
www.zopim.com & www.bimeanalytics.comCloudflareControl over cache of assets1 āļ›āļĩEssential

6.āļ„āļļāļāļāļĩāđ‰āļ­āļēāļˆāļĄāļĩāļāļēāļĢāđ€āļ›āļĨāļĩāđˆāļĒāļ™āđāļ›āļĨāļ‡

āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļ‚āļ­āļ‡āļ™āđ‚āļĒāļšāļēāļĒāļ™āļĩāđ‰āļĄāļĩāđ„āļ§āđ‰āļŠāļģāļŦāļĢāļąāļšāđ€āļ›āđ‡āļ™āļ‚āđ‰āļ­āļĄāļđāļĨāļ—āļąāđˆāļ§āđ„āļ›āļ‚āļ­āļ‡āļ„āļļāļ“āđāļĨāļ°āļāļēāļĢāđƒāļŠāđ‰āļ‡āļēāļ™āđ€āļ—āđˆāļēāļ™āļąāđ‰āļ™āļ„āļļāļāļāļĩāđ‰āđ€āļŦāļĨāđˆāļēāļ™āļĩāđ‰āļ­āļēāļˆāđ€āļ›āļĨāļĩāđˆāļĒāļ™āđāļ›āļĨāļ‡āđ„āļ”āđ‰āđ‚āļ”āļĒāđ„āļĄāđˆāļ•āđ‰āļ­āļ‡āđāļˆāđ‰āļ‡āđƒāļŦāđ‰āļ—āļĢāļēāļšāļĨāđˆāļ§āļ‡āļŦāļ™āđ‰āļēāļ„āļļāļ“āļĢāļąāļšāļ—āļĢāļēāļšāļ§āđˆāļēāļ‚āđ‰āļ­āļĄāļđāļĨāļ™āļĩāđ‰āļ­āļēāļˆāļĄāļĩāļ„āļ§āļēāļĄāđ„āļĄāđˆāļ–āļđāļāļ•āđ‰āļ­āļ‡āļŦāļĢāļ·āļ­āļ‚āđ‰āļ­āļœāļīāļ”āļžāļĨāļēāļ”āļĢāļ§āļĄāļ–āļķāļ‡āļ­āļēāļˆāļĄāļĩāļāļēāļĢāđ€āļ›āļĨāļĩāđˆāļĒāļ™āđāļ›āļĨāļ‡āđ„āļ”āđ‰ āđāļĨāļ°āđ€āļĢāļēāļ‚āļ­āļŠāļ‡āļ§āļ™āļŠāļīāļ—āļ˜āļīāđŒāđƒāļ™āļāļēāļĢāđ„āļĄāđˆāļĢāļąāļšāļœāļīāļ”āļŠāļ­āļšāļ•āđˆāļ­āļ„āļ§āļēāļĄāđ„āļĄāđˆāļ–āļđāļāļ•āđ‰āļ­āļ‡āļŦāļĢāļ·āļ­āļ‚āđ‰āļ­āļœāļīāļ”āļžāļĨāļēāļ”āļ”āļąāļ‡āļāļĨāđˆāļēāļ§āđƒāļ™āļ‚āļ­āļšāđ€āļ‚āļ•āļŠāļđāļ‡āļŠāļļāļ”āļ—āļĩāđˆāļāļŽāļŦāļĄāļēāļĒāļ­āļ™āļļāļāļēāļ•

7.āļ„āļļāļāļāļĩāđ‰āļ—āļĩāđˆāđƒāļŠāđ‰āđƒāļ™āļšāļĢāļīāļāļēāļĢāļ‚āļ­āļ‡āđ€āļĢāļē

āļ™āļ­āļāđ€āļŦāļ™āļ·āļ­āļˆāļēāļāļāļēāļĢāđƒāļŠāđ‰āļ„āļļāļāļāļĩāđ‰āļšāļ™āđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒāļ‚āļ­āļ‡āđ€āļĢāļēāļ•āļēāļĄāļ—āļĩāđˆāļ­āļ˜āļīāļšāļēāļĒāđ„āļ§āđ‰āļ‚āđ‰āļēāļ‡āļ•āđ‰āļ™ āđ€āļĢāļēāļĒāļąāļ‡āđƒāļŠāđ‰āļ„āļļāļāļāļĩāđ‰āđāļĨāļ°āđ€āļ—āļ„āđ‚āļ™āđ‚āļĨāļĒāļĩāļāļēāļĢāļ•āļīāļ”āļ•āļēāļĄāļ­āļ·āđˆāļ™ āđ† āļ—āļĩāđˆāđ€āļāļĩāđˆāļĒāļ§āļ‚āđ‰āļ­āļ‡āļāļąāļšāļāļēāļĢāđ€āļ‚āđ‰āļēāļ–āļķāļ‡ āļĢāļ§āļĄāļ—āļąāđ‰āļ‡āļāļēāļĢāđƒāļŠāđ‰āļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒāđāļĨāļ°āļšāļĢāļīāļāļēāļĢāļ‚āļ­āļ‡āļ„āļļāļ“āļ—āļĩāđˆāđ€āļĢāļēāđ€āļ›āļīāļ”āđƒāļŦāđ‰āļŠāļĄāļąāļ„āļĢāļŠāļĄāļēāļŠāļīāļāļšāļ™āđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒāļ‚āļ­āļ‡āđ€āļĢāļē (“āļšāļĢāļīāļāļēāļĢ” āļ‚āļ­āļ‡āđ€āļĢāļē)āļĢāļēāļĒāļĨāļ°āđ€āļ­āļĩāļĒāļ”āļ‚āļ­āļ‡āļ§āļīāļ˜āļĩāļāļēāļĢāđāļĨāļ°āļ§āļąāļ•āļ–āļļāļ›āļĢāļ°āļŠāļ‡āļ„āđŒāđƒāļ™āļāļēāļĢāđƒāļŠāđ‰āļ„āļļāļāļāļĩāđ‰āđāļĨāļ°āđ€āļ—āļ„āđ‚āļ™āđ‚āļĨāļĒāļĩāļāļēāļĢāļ•āļīāļ”āļ•āļēāļĄāļ­āļ·āđˆāļ™ āđ† āđƒāļ™āļšāļĢāļīāļāļēāļĢāļ‚āļ­āļ‡āđ€āļĢāļēāļ™āļąāđ‰āļ™āļĄāļĩāļāļēāļĢāļ­āļ˜āļīāļšāļēāļĒāđ€āļžāļīāđˆāļĄāđ€āļ•āļīāļĄāđƒāļ™āļ‚āđ‰āļ­āļ•āļāļĨāļ‡āļāļēāļĢāļŠāļĄāļąāļ„āļĢāļŠāļĄāļēāļŠāļīāļāļŦāļĨāļąāļāļ‚āļ­āļ‡āđ€āļĢāļē āļ—āļĩāđˆāļ™āļĩāđˆ

8.āļāļēāļĢāļ›āļĢāļąāļšāļ›āļĢāļļāļ‡āļ™āđ‚āļĒāļšāļēāļĒāļ™āļĩāđ‰

āļŦāļēāļāļ™āđ‚āļĒāļšāļēāļĒāļ™āļĩāđ‰āļĄāļĩāļāļēāļĢāđ€āļ›āļĨāļĩāđˆāļĒāļ™āđāļ›āļĨāļ‡āļ—āļĩāđˆāļŠāļģāļ„āļąāļ āļ„āļļāļ“āļˆāļ°āđ„āļ”āđ‰āļĢāļąāļšāđāļˆāđ‰āļ‡āļˆāļēāļāđ‚āļžāļŠāļ•āđŒāļ›āļĢāļ°āļāļēāļĻāļ—āļĩāđˆāļŠāļąāļ”āđ€āļˆāļ™āļšāļ™āđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒāļ‚āļ­āļ‡āđ€āļĢāļēāļāđˆāļ­āļ™āļ—āļĩāđˆāļāļēāļĢāđ€āļ›āļĨāļĩāđˆāļĒāļ™āđāļ›āļĨāļ‡āļˆāļ°āļĄāļĩāļœāļĨāļšāļąāļ‡āļ„āļąāļšāđƒāļŠāđ‰āđ€āļĢāļēāļ‚āļ­āđāļ™āļ°āļ™āļģāđƒāļŦāđ‰āļ„āļļāļ“āļ•āļĢāļ§āļˆāļŠāļ­āļšāļŦāļ™āđ‰āļēāļ™āļĩāđ‰āđ€āļ›āđ‡āļ™āļĢāļ°āļĒāļ°āđ€āļžāļ·āđˆāļ­āļ”āļđāļ‚āđ‰āļ­āļĄāļđāļĨāļĨāđˆāļēāļŠāļļāļ”āđ€āļāļĩāđˆāļĒāļ§āļāļąāļšāļ™āđ‚āļĒāļšāļēāļĒāļ™āļĩāđ‰āļāļēāļĢāđƒāļŠāđ‰āđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒāļ­āļĒāđˆāļēāļ‡āļ•āđˆāļ­āđ€āļ™āļ·āđˆāļ­āļ‡āļ‚āļ­āļ‡āļ„āļļāļ“āļ–āļ·āļ­āđ€āļ›āđ‡āļ™āļāļēāļĢāļ•āļāļĨāļ‡āļ‚āļ­āļ‡āļ„āļļāļ“āļ—āļĩāđˆāļˆāļ°āļœāļđāļāļžāļąāļ™āļ•āļēāļĄāļāļēāļĢāđ€āļ›āļĨāļĩāđˆāļĒāļ™āđāļ›āļĨāļ‡āļ”āļąāļ‡āļāļĨāđˆāļēāļ§āļ‚āļ­āļ‡āļ™āđ‚āļĒāļšāļēāļĒāļ™āļĩāđ‰āļŦāļēāļāļ„āļļāļ“āđ„āļĄāđˆāļĒāļ­āļĄāļĢāļąāļšāđ€āļ‡āļ·āđˆāļ­āļ™āđ„āļ‚āļ‚āļ­āļ‡āļ™āđ‚āļĒāļšāļēāļĒāļ™āļĩāđ‰ āļŠāļīāđˆāļ‡āļ—āļĩāđˆāļ„āļļāļ“āļ—āļģāđ„āļ”āđ‰āļ„āļ·āļ­āļāļēāļĢāļĒāļļāļ•āļīāļāļēāļĢāđƒāļŠāđ‰āļ‡āļēāļ™āđāļĨāļ°āļāļēāļĢāđ€āļ‚āđ‰āļēāļ–āļķāļ‡āđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒ

9.āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāđ€āļ§āļ­āļĢāđŒāļŠāļąāļ™āļ āļēāļĐāļēāļ­āļąāļ‡āļāļĪāļĐ

āļ„āļģāđāļ›āļĨāļ—āļĩāđˆāđ„āļĄāđˆāđƒāļŠāđˆāļ āļēāļĐāļēāļ­āļąāļ‡āļāļĪāļĐāļ‚āļ­āļ‡āļ™āđ‚āļĒāļšāļēāļĒāļ™āļĩāđ‰āļˆāļąāļ”āļ—āļģāļ‚āļķāđ‰āļ™āđ€āļžāļ·āđˆāļ­āļ„āļ§āļēāļĄāļŠāļ°āļ”āļ§āļāđ€āļ—āđˆāļēāļ™āļąāđ‰āļ™āđƒāļ™āļāļĢāļ“āļĩāļ—āļĩāđˆāļĄāļĩāļ„āļ§āļēāļĄāļ„āļĨāļļāļĄāđ€āļ„āļĢāļ·āļ­āļŦāļĢāļ·āļ­āļ‚āđ‰āļ­āļ‚āļąāļ”āđāļĒāđ‰āļ‡āļĢāļ°āļŦāļ§āđˆāļēāļ‡āļāļēāļĢāđāļ›āļĨ āđƒāļŦāđ‰āļ–āļ·āļ­āļ§āđˆāļēāļ‰āļšāļąāļšāļ āļēāļĐāļēāļ­āļąāļ‡āļāļĪāļĐāđ€āļ›āđ‡āļ™āļ—āļĩāđˆāđ€āļŠāļ·āđˆāļ­āļ–āļ·āļ­āđ„āļ”āđ‰āđāļĨāļ°āļĄāļĩāļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄ

NET PROMOTER āđāļĨāļ° NPS āđ€āļ›āđ‡āļ™āđ€āļ„āļĢāļ·āđˆāļ­āļ‡āļŦāļĄāļēāļĒāļāļēāļĢāļ„āđ‰āļēāļˆāļ”āļ—āļ°āđ€āļšāļĩāļĒāļ™āļ‚āļ­āļ‡āļ›āļĢāļ°āđ€āļ—āļĻāļŠāļŦāļĢāļąāļāļŊ āđāļĨāļ° NET PROMOTER SCORE āđāļĨāļ° NET PROMOTER SYSTEM āđ€āļ›āđ‡āļ™āđ€āļ„āļĢāļ·āđˆāļ­āļ‡āļŦāļĄāļēāļĒāļšāļĢāļīāļāļēāļĢ āļ‚āļ­āļ‡āļšāļĢāļīāļĐāļąāļ— Bain & Company, Inc., āļšāļĢāļīāļĐāļąāļ— Satmetrix Systems, Inc. āđāļĨāļ° Fred Reichheld

āļ›āļĢāļąāļšāļ›āļĢāļļāļ‡āļĨāđˆāļēāļŠāļļāļ”āđ€āļĄāļ·āđˆāļ­ 21 āļžāļĪāļĻāļˆāļīāļāļēāļĒāļ™ 2562