Once seen as an industry steeped in tradition and with little hands-on customer support, financial services is in the midst of a service revolution. Driven by new online firms determined to disrupt the market, the industry now understands that customer-first philosophies and a strong digital presence are essential keys to modernizing the customer experience, making it easy for customers to get advice, help, and support across many channels with a unified experience.
In this ebook, you’ll learn how forward-thinking companies have embraced agent productivity measures, built personalized messaging that strengthens customer relationships, and driven revenue by delivering stellar support.