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Reach more customers with an easy-to-use WhatsApp integration

See how you can provide a faster, more engaging customer experience by integrating leading CX software with WhatsApp.

Meet your customers on the world's most popular messaging platform with our WhatsApp API integration

Last updated November 13, 2024

It makes sense that WhatsApp is the most popular messaging app companies use. It’s a must-have for companies that understand just how important asynchronous messaging—the ability for participants to stop and re-start a conversation when it’s convenient—will be in the future.

In just a few simple steps, you can connect WhatsApp to Zendesk to unlock valuable features. Here are the top benefits companies can expect from using the WhatsApp integration with Zendesk.

Deliver 24/7 support with AI

AI agents from Zendesk enable WhatsApp support to expand around the clock to provide nonstop service. These bots are pre-trained on billions of customer experience (CX) interactions, so they are useful and effective from day one. You can easily customize them to your specific branding requirements to deliver a consistent experience to all customers.

These intelligent bots can precisely answer questions, thanks to their simple integration with your business’s existing systems, like an FAQ page or a knowledge base. As AI-forward self-service tools, they can also help deliver service at scale without driving up support costs so you can provide service to even more customers.

A product image of Zendesk AI agents.

Deliver great service at scale with Zendesk AI agents.

Provide smarter AI tools for agents

A product image of Zendesk agent copilot with AI.

Infuse intelligence into every interaction with Zendesk AI.

Zendesk AI doesn’t just benefit your customers. Agents, too, can work more efficiently with access to smarter, time-saving suggestions thanks to features like agent copilot.

This proactive, intelligent assistant gives agents guidance in customer service interactions. It uses information like customer sentiment and conversation history to anticipate wants and needs, then delivers personalized suggestions to help speed up responses. This way, agents can resolve queries faster and spend more time on high-value objectives.

Manage all conversations in one place

Agents can manage conversations quickly and efficiently via WhatsApp. But what if you use other instant messaging software to reach customers in addition to WhatsApp, like Facebook or X (formerly Twitter)? With Zendesk, all your conversations are in one place to help boost agent efficiency.

With this unified, omnichannel view, agents can personalize responses to drive loyalty and retention. They can do this because the Zendesk Agent Workspace pulls real-time and historical context and surfaces that information in a convenient, intuitive interface for agents to review and use as needed.

A product image of the Zendesk omnichannel Agent Workspace.

Discover the omnichannel Zendesk Agent Workspace.

Leverage reporting and analytics for better decision-making

A product image shows Zendesk quality management software.

See how Zendesk quality management software can boost CX.

AI-powered tools come with insights that help shape decision-making and prime CX operations for continuous improvement. Take quality assurance (QA) tools, for example. They use AI to examine 100 percent of customer interactions in WhatsApp and all other channels to pinpoint problematic interactions, negative sentiment, and more. Then, managers can take action to correct those instances and improve CX.

Beyond that, analytics capabilities infuse your CX operations with understanding. You can use key customer service metrics like customer satisfaction (CSAT) to see where CX is winning and where it could use some help. Coaching and learning help identify high- and low-performing agents and knowledge gaps so you can steer them to training opportunities or give actionable feedback to deliver better service.

Make messaging your own

Integrating WhatsApp with Zendesk allows you to streamline communication and provide a more personalized experience. You can send and receive rich media messages for highly engaging conversations, including images, videos, and documents.

To solve customer queries quickly, you can share product information, provide troubleshooting steps, and more via rich media messages. These messages can also be highly personalized, using customer data to create tailored greetings or responses that encourage a response.

A product image shows an omnichannel messaging environment with Zendesk.

Learn how the Zendesk business messaging platform can expand your personalization capabilities.

Join more than 160,000 companies that chose Zendesk

Zendesk was voted the number one best software, customer service product, and mid-market product in 2023.

Efficient, convenient customer service requires that agents meet customers where they already are—and chances are, many of your customers are on WhatsApp. Here are a few examples of how other organizations have integrated WhatsApp with our CX software to broaden customer reach and improve satisfaction.

BAUHAUS

BAUHAUS integrated WhatsApp with Zendesk to achieve a 96 percent CSAT across chats.

“We have grown with Zendesk, and it has helped us know what to focus on. The tool guides our next steps. We have even learned to recognize our limits and what we can and can't do.”

–Bea Niewiara, contact center manager at BAUHAUS

Grupo SOMA

After integrating WhatsApp with Zendesk, Grupo SOMA increased CSAT from 69 percent to 95 percent.

“The use of Zendesk solutions is so aligned with the purpose of offering to the consumer that, today, it allows us to have a dedicated team to retain customers and recommend new products.”

—Virgínia Santana, customer experience manager at Grupo SOMA

StashAway

StashAway integrated WhatsApp with Zendesk to resolve half of all queries and boost agent efficiency by 80 percent.

“Being able to integrate Zendesk with WhatsApp and local social messenger apps is key for us to provide customer communication that feels familiar and at home in every market we enter.”

—Michelle Ferrario, co-founder and CEO at StashAway



Frequently asked questions

Get started integrating WhatsApp today

It’s clear why WhatsApp stands out as the leading messaging platform for businesses today, particularly for those recognizing the growing importance of fast, consistent customer service. By seamlessly integrating WhatsApp with Zendesk, you enable 24/7 support, centralize communications in one place for agents, and enable AI to do the heavy lifting to provide top-notch customer service at scale.

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