White Paper âą 1 min read
3 ways to deepen trust and build relationships through personalization
Between the physical realities of COVID-19 and rapidly evolving consumer expectations, the Financial Services market has been forced to rethink the customer experience. Many firms are rushing to get to 100-percent digital and personalize each interactionâthe numbers make it easy to see why:
80% of touchpoints with financial institutions are now on digital channels
73% of customers say theyâll switch companies after one lousy service experience
42% of consumers âget annoyedâ when content isnât personalized
With the transition to digital comes the need to deepen trust, especially as we continue to reduce human-to-human contact. Financial services organizations must show a deep understanding of their clients in order to earn their trustâand their business.
In this guide, weâll show you how to get personal with comprehensive customer information and build trust across any and every channel so you can deliver smooth experiences and delight your clients.