Best practices

Latest stories

Best practices
12 min read

What is customer satisfaction? (And how to achieve it)

Learn the secrets to achieving, measuring and improving customer satisfaction to drive your business.

Customer satisfaction

Best practices
7 min read

What is a BPO call centre and what does it do?

If your business does not have the bandwidth to handle all your inbound and outbound calls adequately, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in

Best practices
15 min read

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We have…

Client loyalty Customer expectations Customer retention

Best practices
19 min read

Good customer service: 10 ways to deliver great customer service

What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.

Best practices
10 min read

12 positioning statement examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

Sales strategy Tools and media Tools and templates

Best practices
11 min read

30 customer success interview questions you should ask every candidate

To build the team of your dreams, ask these customer success interview questions.

Best practices
5 min read

Inbound vs outbound call centres: What is the difference?

Learn what makes an inbound call centre different from an outbound call centre and how they can benefit your business.

Best practices
10 min read

6 tips for improving your business's customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy

Best practices
13 min read

11 best customer loyalty programs (+ how they work)

Loyalty programs, if executed well and with the customer at the centre, can help you retain your existing customers and build brand loyalty.

Client loyalty

Best practices
8 min read

What is the CRM process? 5 key steps

The CRM tool itself is what provides the data and functionality required by your team to execute this strategy and ultimately turn leads into customers.

CRM Sales Pipeline

Best practices
23 min read

10 sales pitch examples that work (+ tips for writing your own)

Craft an engaging sales pitch to pack your pipeline with high-quality leads.

Sales success

Best practices
8 min read

What is a customer success manager? Responsibilities + Job description

Does your company have a customer success manager? If not, you are missing out. Here is how this role can help your organisation.

Customer retention

White Paper
8 min read

Top tips for building a thriving Help Centre

Learn how to build an engaging and thriving Help Centre. Increase customer satisfaction, reduce costs and grow your business community by improving your Help Centre with these steps

Help centre