Skip to main content

Article

EU-US Data Privacy Framework and Adequacy Decision

By Shannon Ralich, Vice President, Associate General Counsel, Privacy, Product, Employment, Litigation & IP

Last updated July 28, 2023

Zendesk has long been committed to delivering trustworthy products to our customers and their users. We believe that trust is at the core of all our interactions with our customers.

Zendesk applauds the adoption of the adequacy decision for the EU-US Data Privacy Framework by the European Commission. This provides greater legal certainty to thousands of companies that depend on EU-US data transfers. Zendesk maintained our certification to the Privacy Shield Framework, which enables a quick transition to the new Framework. Zendesk is currently taking steps to complete the transition. To learn more about the Data Privacy Framework and to view our certification, please visit: https://www.dataprivacyframework.gov/s/

Background

After the decision in July 2020, Zendesk highlighted the numerous security and privacy measures it takes to secure customer data, including Zendesk’s long-held Binding Corporate Rules (“BCR”), which provide an additional transfer mechanism and protections that remain valid.

What does the new EU-US Data Privacy Framework address?

The EU-US Data Privacy Framework addresses two concerns of the European Court of Justice: (1) scope and proportionality of U.S. security surveillance activities; (2) availability of redress mechanisms for EU individuals. The European Commission’s statement on the updated EU-US Data Privacy Framework is available here.

Have questions? Please contact your Zendesk account executive or the Zendesk privacy team at euprivacy@zendesk.com.

Related stories

Article
3 min read

Revenue churn: What it is + how to calculate it

Understanding your revenue churn is a crucial first step in improving your operations and fostering long-term loyalty. Learn about this important concept below.

Article
14 min read

Customer analytics 101: What it is and how it works for growth

Customer analytics helps businesses deeply understand their audience to make smarter business decisions and improve CX.

Article
6 min read

35 customer experience statistics to know for 2024

Over 50 percent of customers will switch to a competitor after a single unsatisfactory customer experience. Here's a list of 35 more customer experience statistics to share with your team.

Article
1 min read

How customer sentiment analysis improves the customer experience

Companies are continually looking for ways to elevate their customer experience. Learn why customer sentiment analysis could be the key.