Let’s get conversational: 9 ways to transform your CX with messaging

Did you know that nearly 75% of customers expect conversational experiences when interacting with brands? For customers, this means using modern messaging channels – and not treating each conversation like a one-off interaction. For companies, this means using the right tools to capture the entire customer experience.

With the rising popularity of social messaging channels like Facebook Messenger, WhatsApp, and Instagram as service channels, companies are opening the conversational floodgates. Customers want interactions with brands to feel authentic and personal.

To meet customers’ expectations, brands are turning to fully integrated platforms that go far beyond tickets, opportunities and leads. Customer conversations are now part of lifelong relationships – resulting in increased engagement, higher customer satisfaction, and better experiences for agents.

With Zendesk, brands are creating personalized experiences for their customers on every channel – with the help of automation and AI to aid sales reps and support agents. On top of seamless customer experiences, they’re tracking, managing, and reporting on their conversations for the benefit of the entire organization.