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Best practices 15 min read

Customer experience: strategies, importance, and examples

Learn what customer experience is and why it’s so important for your business. We also provide tips and examples for how to improve your CX strategy.

Editor’s picks

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Executive insights

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8 min read

Workforce optimisation: The ultimate guide for 2024

Workforce optimisation makes processes more efficient and employees more productive, and gives more flexibility to your bottom line. Learn more about it below.

3 min read

CX Trends 2023: Immersive CX marks the dawn of a new era in service

Despite economic turbulence and rising customer expectations, companies remain optimistic about the future. That hope is grounded in plans to invest in immersive CX, which is being driven by five distinct trends.

4 min read

Why CX Champions must continue raising the bar on excellent customer service

You have built a powerful support organisation, an achievement worth celebrating. But now what? Learn what other CX Champions are doing to continue providing innovative service.

4 min read

Rising to the top — these CX leaders are up for solving complex service challenges

Trying to find the right balance between human agents and AI? Customer data split across systems and apps? Struggling to hire and retain support talent? You may be a CX Riser.

Guides, research and more

Report Unlocking the future of intelligent employee experience

The 2024 Employee Experience Trends report is here

CX best practices: How APAC brands drive service excellence and efficiency

In the changing landscape of business, where technology and automation promises efficiency, it’s easy to lose…

Transform your CX and overcome economic downturn with AI

A guide for CX leaders to successfully adapt AI to their customer service when facing uncertainty.

Popular guides

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Latest stories

The next frontier in AI: Zendesk’s complete service solution

Successful adoption of AI will create the biggest chasm between companies that become the disruptors vs.…

What is customer service?

Customer service is the support you offer customers throughout a business relationship. Learn why it is important and assess your own customer service aptitude.

13 ways AI will improve the customer experience in 2024

Use artificial intelligence to enhance the customer experience at every stage of the buyer’s journey.

30 customer service email templates and best practices for contacting customers

Use these customer service email templates along with customer support software to speed up your email workflows, save time, and increase efficiency at length.

AI is transforming the role of CX agents—see what they expect and when

Learn what 600 CX leaders and agents predict the future of their industry will look like leaning into AI over the next few years.

Reimagining security and productivity with Zendesk and AWS AppFabric

Most businesses rely on a host of SaaS applications to keep their operations running—but those services often fail to work together smoothly. AWS AppFabric and Zendesk aim to fix that problem.

Report Unlocking the future of intelligent employee experience

The 2024 Employee Experience Trends report is here

CX best practices: How APAC brands drive service excellence and efficiency

In the changing landscape of business, where technology and automation promises efficiency, it’s easy to lose…

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The best source of information for customer service, sales tips, guides and industry best practice. Join us.