25 free and customizable feedback form templates

Imagine driving with a blindfold on—you’d have no idea where you’re going or if you’re headed in the right direction. Running a business without collecting stakeholder, employee, and customer feedback is no different, and you’re essentially navigating without any sense of direction.

Feedback forms are the perfect tool to turn customer mumblings into goldmines of insight. Whether you’re running a corner café or a tech startup, feedback forms can be your GPS toward happier customers, better products, and organizational growth.

Dive into our post to learn how to create powerful feedback forms and access 25 customizable templates your audience will actually want to fill out.

More in this guide:

• What is a feedback form?
• Feedback form best practices
• 25 feedback form templates to encourage responses
• What to include in feedback forms
• Frequently asked questions
• Start collecting essential feedback today

What is a feedback form?

Feedback forms are structured documents or digital interfaces that collect individual opinions, evaluations, or reactions about specific businesses, products, services, experiences, or events. They typically contain questions or prompts designed to gather targeted information to assess quality, satisfaction, or areas for improvement.

Types of feedback forms

Feedback forms come in all shapes and sizes, depending on the audience and the insights you’re looking to gather. From quick feedback forms to in-depth questionnaires, these tools help businesses create inclusive surveys that gather valuable data at every employee, stakeholder, and customer touchpoint. Here are the main types you’ll encounter:

• Customer feedback forms: These forms, including post-purchase surveys and website exit polls, help businesses understand customer satisfaction.
• Employee feedback forms: These internal tools measure workplace satisfaction, identify areas for improvement, and help boost employee engagement.
• Product feedback forms: These can gather insights about product features, usability, and potential improvements, these forms help shape product development based on user experience.
• Peer feedback forms: These are essential for professional development and team dynamics, these forms facilitate constructive feedback between colleagues.

The key for each type of feedback form is to tailor them to their specific purposes, ensuring you ask the right questions of the right audience to get the most valuable feedback.

Feedback form best practices

To gather the most valuable insights, you need to craft visible feedback forms that encourage honest, actionable responses and respect your respondents’ time and privacy. If you’re wondering how to get customer feedback—or how to get better feedback—follow these best practices:

• Leverage AI and automation: Modern AI tools can identify sentiment trends, analyze response patterns, and generate actionable insights obtained from AI analytics. Automate distribution schedules and use AI customer feedback analysis to transform raw feedback into digestible reports that drive decision-making.
• Use an omnichannel approach: Meet your audience where they are by adapting your feedback forms to the strengths of each distribution channel. For example, an SMS survey should prioritize brevity and simplicity, while a web-based questionnaire can include richer content and interactive elements to gather more nuanced feedback.
• Prioritize form design: A well-designed feedback form should maintain visual consistency while ensuring clarity and accessibility across all devices. Use your brand colors, fonts, and tone of voice to create a cohesive experience that builds trust and reinforces brand recognition.
• Offer incentives: Boost response rates by providing meaningful, unbiased participation rewards that match your audience’s interests, such as discount codes, exclusive content, or entry into prize draws.
• Keep it short and simple: Less is more for feedback forms, so limit questions to those necessary for your goals. Use clear, jargon-free language and familiar rating scales to make completion quick and intuitive.
• Request open-ended responses: Include thoughtfully placed free-text fields that invite detailed feedback, in-depth responses, and new insights not directly related to your form’s questions.
• Offer anonymous forms: Giving respondents the option to remain anonymous—especially during internal surveys or when asking for critical or sensitive feedback—encourages more honest responses.
• Make fields optional: Reduce form abandonment by letting respondents skip questions they’re uncomfortable answering or don’t find relevant. Required fields should be limited to only the most essential information.

Whether you’re gathering customer insights or employee feedback, these proven practices can improve response rates and help you collect real-time data to make better business decisions.

25 feedback form templates to encourage responses

Whether you want to measure customer experience (CX) or improve internal processes, feedback forms can help you gather real, relevant insights. Below, we’ve curated a list of 25 versatile templates for you to adapt to your specific needs.

1. General feedback form

A general feedback form should gather feedback on various topics, allowing respondents to share their thoughts on any aspect of a business, product, service, or experience.

The key areas to cover in a general feedback form are:

• Open-ended questions

• Rating scales

• Optional contact details

These are great for post-event and general service feedback or when you want to leave the topic open to the respondent.

2. Anonymous feedback form

An anonymous feedback form collects feedback without requiring personal information, making respondents feel more comfortable being honest.

The key areas to cover in an anonymous feedback form are:

• Open-ended questions

• Rating scales

• Optional demographic information

Anonymous feedback forms work well for dealing with angry customers or sensitive topics and situations where privacy encourages more candid responses.

3. 360-degree feedback form

A 360-degree feedback form gathers insights on an individual’s performance from multiple perspectives, including managers, peers, direct reports, and the individual themself.

The key areas to cover in a 360-degree feedback form are:

• Role-specific questions

• Skills rating

• Open-ended questions

• Growth opportunities

• Self-assessment ratings

These forms are part of employee performance management, and you’ll typically deploy them when creating development plans and leadership assessments.

4. Customer feedback form

A customer feedback form captures thoughts, opinions, and customer complaints regarding individual experiences with a product or service. Businesses can use customer feedback software to deploy forms, gather feedback, and analyze data.

The key areas to cover in a customer feedback form are:

• Satisfaction ratings

• Open-ended questions

• Recommendation likelihood

• Suggestions for improvement

• Overall experience rating

Use a customer feedback form template after a transaction or interaction to assess customer experience and identify areas for improvement.

5. Customer satisfaction feedback form

A customer satisfaction feedback form is a tool for measuring customer satisfaction (CSAT) with a specific product, service, or interaction. The results from these forms are used to create customer satisfaction scores, which help businesses compare happiness levels.

The key areas to cover in a customer satisfaction feedback form are:

• Satisfaction rating scales

• Open-ended feedback

• Response time or quality of service questions

You’ll often send this type of form immediately after a purchase or customer service interaction to measure customer satisfaction.

6. Net Promoter Score form

A Net Promoter Score (NPS) form is a standardized feedback form that asks customers a single key question to measure their likelihood of recommending a business to others. This initial question is often followed by an open-ended feedback option.

The key areas to cover in a Net Promoter Score form are:

• An NPS question, usually “How likely are you to recommend [Product Name/Service Name/Company Name]?

• Open-ended follow-up

• Optional contact information

A Net Promoter Score assesses overall brand loyalty and gauges customer satisfaction on a broader scale.

7. Customer Effort Score feedback form

A Customer Effort Score (CES) feedback form measures how easy or difficult it was for a customer to complete a specific interaction or task. This form helps companies track this customer service metric, which is essential for identifying areas of improvement.

The key areas to cover in a Customer Effort Score feedback form are:

• Effort scale

• Additional feedback

• Optional contact information

A Customer Effort Score is measured by dividing the total sum of all responses by the total number of responses, and businesses use CES to evaluate interaction ease, particularly for customer support or checkout processes.

8. Peer feedback form

A peer feedback form collects thoughts and opinions from colleagues, typically for performance reviews or employee development plan purposes.

The key areas to cover in a peer feedback form are:

• Strengths and areas for improvement

• Contribution to team dynamics

• Communication and collaboration ratings

• Open-ended comments

These types of feedback forms are most popular during performance reviews or team-building initiatives, and you can collect them anonymously or not.

9. Onboarding feedback form

An onboarding feedback form gathers information about employee onboarding or customer onboarding, and its insights help improve processes for future hires or companies.

The key areas to cover in an onboarding feedback form are:

• Agreement statements about program length and content

• Clarity of job role and expectations

• Open-ended questions

• Suggestions for improvement

Send onboarding forms after the first few weeks or months of a partnership to understand the effectiveness of onboarding and training.

10. Offboarding feedback form

An offboarding feedback form collects opinions from exiting employees to understand their reasons for departure and gain insights into workplace improvements.

The key areas to cover in an offboarding feedback form are:

• Reason for leaving

• Job satisfaction ratings

• Feedback on management, culture, and growth opportunities

• Open-ended suggestions for improvement

To identify trends in turnover and areas for organizational improvement, these feedback forms analyze voluntary employee offboarding insights.

11. Employee feedback form

Employee feedback forms gather insights from employees on various workplace aspects, like company culture, leadership, and job satisfaction. These forms should be a general channel for employees to voice concerns and share ideas.

The key areas to cover in an employee feedback form are:

• Satisfaction and understanding of role and responsibilities

• Management and employee communication

• Work environment and culture suggestions

• Open-ended feedback for improvement

Typically, you’ll deploy these forms quarterly to proactively track trends and address concerns, and some companies also prioritize regular pulse checks throughout the year.

12. Employee satisfaction feedback form

An employee satisfaction feedback form measures happiness and contentment levels with various aspects of employment. Unlike the general employee feedback form, this zeroes in on employee satisfaction and emotional well-being at work.

The key areas to cover in an employee satisfaction feedback form are:

• Job satisfaction ratings

• Compensation and benefits satisfaction ratings

• Relationship with coworkers and managers

• Company purpose ratings

• Open-ended comments

Consider distributing annual or bi-annual employee satisfaction surveys to gauge overall contentment and identify areas affecting retention. These feedback forms are particularly valuable during times of organizational change or after implementing new policies.

13. Employee performance feedback form

An employee performance feedback form is a structured evaluation tool for assessing individual employee performance against set goals and competencies. This form helps document achievements and areas for improvement and typically includes feedback from managers, peers, and the employees themselves.

The key areas to cover in an employee performance feedback form are:

• Skill evaluations and ratings

• Future goals and development areas

• Open-ended feedback

An employee performance feedback form is also used in employee performance management to set new goals and determine compensation adjustments.

14. Training feedback form

A training feedback form is designed to evaluate the effectiveness and value of training programs, optimize future investments, ensure learning objectives are met, and improve agent training processes.

The key areas to cover in a training feedback form are:

• Trainer knowledge and engagement

• Relevance of material

• Skills learned

• Recommendations for future training

Use this type of form after various training sessions or learning initiatives, such as customer service training or call center training, to assess their effectiveness, relevance, and areas for improvement.

15. Customer service feedback form

A customer service feedback form is a targeted form focused on collecting data about the quality and effectiveness of customer service across all support channels. These forms help maintain service standards and identify training needs for support staff.

The key areas to cover in a customer service feedback form are:

• Service satisfaction ratings

• Response times

• Suggestions for improvement

Send these forms after customer service interactions to assess customer satisfaction with service delivery and evaluate resolutions for escalated issues.

16. Call center feedback form

This type of feedback form evaluates phone-based customer service interactions and focuses on verbal communication quality and call handling efficiency in a call center.

The key areas to cover in a call center feedback form are:

• Agent performance ratings

• Interaction satisfaction

• Open-ended questions

Consider incorporating these feedback forms in call center management and automatically collect opinions after phone interactions to monitor quality, improve agent performance, and maintain service standards.

17. Product feedback form

A product feedback form collects user experiences, suggestions, and issues related to specific products or features. This form helps identify product-market fit and guide development and improvement initiatives.

The key areas to cover in a product feedback form are:

• Performance satisfaction rating

• Suggestions for new features or improvements

• Open-ended feedback on the overall experience

After significant product interaction or feature updates, product feedback forms are a great way to collect honest feedback for future planning.

18. Website feedback form

A website feedback form gathers user experience data about website functionality, design, and content. This helps optimize digital presence, improve the user journey, and enhance user-specific pages like contact pages and FAQ pages.

The key areas to cover in a website feedback form are:

• Browser used

• Device type

• Content satisfaction rating

• Usability assets

• Improvement suggestions

Embed website feedback forms on site pages to collect real-time feedback about user experience, pain points in the digital journey, and web self-service options.

19. Event feedback form

These comprehensive feedback forms gather attendees’ impressions and suggestions about organized events, whether virtual or in-person, to help improve future planning and execution.

The key areas to cover in an event feedback form are:

• Perceived value questions

• Event rating

• Favorite session or activity

• Speaker feedback

• Suggestions for future events

• Optional contact information

Distribute event feedback forms immediately after events to help measure ROI and capture fresh thoughts and opinions about all aspects of the experience.

20. Meeting feedback form

Meeting feedback forms are designed to gather participants’ opinions after meetings to evaluate their effectiveness, structure, and outcomes. They can be used after an internal team, external client, and sales meetings.

The key areas to cover in a meeting feedback form are:

• Clarity of meeting objectives

• Relevance and usefulness of the discussion

• Organization and time management

• Improvement suggestions

• Open-ended comments

While not necessary after every meeting, these feedback forms should be distributed after some gatherings to assess goal completion and improvement opportunities.

21. Remote work feedback form

This type of feedback form assesses the effectiveness of remote work arrangements, including technology infrastructure, communication tools, and work-life balance in a virtual environment. This helps organizations understand and improve their remote work policies and support systems.

The key areas to cover in a remote work feedback form are:

• Home office setup adequacy

• Resource accessibility

• Work-life balance and mental well-being

• Suggested improvements for remote operations

For hybrid and remote teams—or those transitioning to a remote environment or establishing new policies—distribute these feedback forms to evaluate collaboration tools, remote support software, and work satisfaction.

22. Client feedback form

A client feedback form gathers insights from business clients about the overall partnership, project execution, and service delivery. This feedback form helps maintain strong client relationships and identifies opportunities for service improvement across all journey touchpoints.

The key areas to cover in a client feedback form form are:

• Satisfaction with the service or product delivered

• Communication and responsiveness

• Suggestions for improving service

• Open-ended feedback on the overall client experience

These forms are essential for relationship management and contract renewal discussions. To maintain quality and address concerns proactively, use a client portal to collect feedback at key milestones or regularly throughout long-term partnerships

23. Design feedback form

A design feedback form is visually focused and collects specific feedback on design elements and user experience aspects of creative work. With this form, businesses can align design outputs with stakeholder expectations and user needs while maintaining creative integrity.

The key areas to cover in a design feedback form are:

• Visual appeal and design consistency

• Clarity of message and purpose

• Usability and functionality (if applicable)

• Suggestions for improving the design

From logo design to customer experience design, use this type of form during iterative design processes and client approval stages to gather structured feedback on visual elements, from early concepts to final deliverables.

24. Patient feedback form

A patient feedback form can collect information about experiences with healthcare services, facilities, and medical staff. It can maintain privacy standards while helping healthcare providers improve patient care quality, enhance service delivery, and transform the patient experience.

The key areas to cover in a patient feedback form are:

• Doctor and staff professionalism

• Wait time

• Treatment satisfaction

• Facility cleanliness and comfort

With solutions like Zendesk for healthcare, businesses can use these feedback forms to assess medical care quality, identify areas for service improvement, maintain healthcare standards, and improve patient outcomes.

25. Market research feedback form

A market research feedback form gathers insights about market trends, consumer preferences, and competitive positioning. This form helps organizations understand consumer insights and make data-driven business decisions about product development, pricing, and marketing strategies.

The key areas to cover in a market research feedback form are:

• Demographic information

• Preferences or purchasing behavior

• Feedback on potential product or service concepts

• Competitor comparison questions

• Open-ended feedback on market needs or trends

These feedback forms should be used during product development or market expansion planning to identify customer pain points, validate business assumptions, identify market opportunities, and expand a company’s customer base.

What to include in feedback forms

Creating an effective feedback form is a delicate balance between gathering comprehensive data with the right elements and maintaining respondent engagement. While the specific elements may vary based on your goals, there are core components to consider for any feedback form:

• Contact information: Whether optional or required, allow respondents to provide contact details for follow-up if needed. Be transparent about your information use and consider offering anonymous options.
• Targeted questions: Include specific, purpose-driven questions that align with your feedback goals. These should be carefully crafted to avoid bias and elicit meaningful responses.
• Open-ended comment boxes: These boxes allow respondents to elaborate on their experiences in their own words. These qualitative insights often reveal unexpected issues or opportunities that structured questions might miss.
• Rating fields: Incorporate numerical scales or standardized rating systems in your forms to quantify satisfaction levels and provide measurable data points for tracking improvements and comparing performance.
• Overall satisfaction rating: Always include a high-level satisfaction measure that captures the respondent’s general impression. This serves as a valuable benchmark and helps contextualize more specific feedback.

Each feedback form should be unique (even when each of these components are included) and tailored to the channel you will distribute it across.

Frequently asked questions

Start collecting essential feedback today

The humble feedback form was once a clunky checkbox affair. Now, with powerful customer feedback management and the right service solutions, it has evolved into one of the most powerful tools in your business arsenal. Whether you’re gathering insights from customers who love you (or love to hate you), employees sharing their honest thoughts, or users testing your latest product feature, feedback forms are your direct line to improvement and growth.

The best feedback form isn’t necessarily the longest or most sophisticated—it’s the one that gets the job done. Keep it simple, make it engaging, and, most importantly, act on what you learn.

Net Promoter, Net Promoter Score, and NPS are registered trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.