That’s a wrap: A look back at Zendesk Relate 2022

It was fabulous to return to the stage, both digital and actual, for our flagship event. We kicked off Zendesk Relate 2022 on May 11 with a live keynote streamed from the beautiful San Francisco Museum of Modern Art, followed by the first of three digital broadcasts. It truly was a global event, with registrants from more than 170 countries. Here are a few highlights—and if we missed you, the good news is that all the content is still available to watch on-demand, at your own pace.

For our first hybrid event, it was wonderful to bring an intimate group of customers and partners together for viewing parties in both San Francisco and London. We loved the opportunities to connect even more deeply with great brands and our customers and to bring some of the digital content to life on stage as fireside chats.

There were moments not to be missed in the keynote from our CEO Mikkel Svane, who ushered in the era of Conversational CRM, and whose business casual pajama bottoms may have stolen the show.

At Zendesk Relate 2022, we shared the Zendesk vision for customer experience, heard some amazing, transformational stories from our customers and partners, and introduced new features, offerings, and services. (Read more about all our product announcements.) All of it is designed to make your relationships with customers even stronger—with the content and context of customer conversations at the forefront.

Insights from our partners and customers

One of the very best parts of Zendesk Relate 2022 was talking to our customers and partners, both as we filmed segments and met in person. Here’s what just a few shared.

For more insights and a peek into the event, check out this short recap:

How to watch

If you’re playing catch-up, you can register to watch and plan your event journey with our digital event guide. (It even includes a recipe for our official event cocktail, the “So Berry Relatable.”)

If you’re new to Zendesk, we invite you to start with track one, which includes key introductory sessions into Zendesk for service, sales, and to support the employee experience. If you’re looking for Relate-able customer stories and information about what’s new in the product, begin with track three.

And no matter what, I’d encourage you to tune in to track two—which we like to refer to as “thought leadership for thoughtful minds:”

• Our CTO Adrian McDermott reveals his “big bets” on critical areas within the customer experience for future success.
• We learn from Ada how to create successful automated experiences that feel more human, and from MaestroQA how to scale your customer service experiences without sacrificing the quality.

• Finally, we lean on our company value of “humblidence” as our SVP of Global Advocacy Caitlin Keohane and VP of customer advocacy Zoe Coven share tactical tips on how to design a customer-first service organization, including some lessons learned firsthand. If you’re considering undertaking a transformation or a radical service design change, whether you’re thinking about the employee experience or how to lean into conversational experiences and messaging, this session will help you navigate the exciting changes to come.