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Sales

With better conversations and smoother pipelines, you can spend more time closing deals and less time juggling data.


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Article
12 min read

How to create effective sales collateral (examples + tips)

Here’s how to create eye-catching sales collateral and when to use it for maximum effect on your sales pipeline.

Article
12 min read

Suggestive selling definition and techniques (2023 sales guide)

Suggestive selling is a sales tactic where reps recommend additional products or services that will be helpful to prospects. Here’s how to do it successfully.

Article
10 min read

Value selling framework & methodology for 2023

Value selling puts the needs of the customer first. Try this sales technique to increase your chances of success.

Article
16 min read

How to create a buyer persona in 6 easy steps: Examples, tips, and templates

A buyer persona is essential for understanding and reaching prospects. Here's our guide on crafting personas that take sales to the next level.

Article
23 min read

The ultimate sales glossary: 100 sales terms to know

You’ll want to learn these key sales terms so you don’t miss a beat.

Article
3 min read

Introducing new Zendesk Sell innovations to help companies drive revenue

New, enhanced features in Zendesk Sell—including advanced sales analytics, custom objects, and sales engagement tools—empower sales teams to accelerate revenue and increase efficiency.

Article
15 min read

Sales coaching: How to coach reps to succeed in 2023

Harness the power of sales coaching to create a team of high-impact superstars.

Article
13 min read

Solution selling definition and techniques: The complete guide

Making a purchase is a no-brainer, if it solves a problem. Solution selling is about connecting clients to the best solution for their particular issue.

Article
11 min read

What’s a lead source? Here’s what it is and why it’s important

Simply put: A lead source is how a lead initially hears about you. Knowing your lead source trends enables you to grow leads.

Article
19 min read

What is B2B lead generation? 15 proven strategies for growth

Generate more B2B leads with strategies that actually work in 2022. More leads, more prospects, more revenue.

Article
16 min read

73 important sales statistics for 2023

From sales funnel facts to sales email figures, here are the sales statistics that will help you grow leads and close deals.

Article
9 min read

What is a CRM manager, and why are they important?

Improve your customer experience and increase client retention by knowing the ins, outs, and purpose of a CRM manager.

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Read the Zendesk Customer Experience Trends Report.

Article
10 min read

How to build a sales team: A comprehensive guide

Create a strong sales team for your business to drive revenue and accelerate growth.

Article
14 min read

Sales support: What it is and why it’s important in 2023

Learn how to use sales support the right way so you can back up your sales team while increasing your ROI.

Article
9 min read

Break-even point (BEP): What it is and how to calculate it

The break-even point is a major inflection point in every business and sales organization. Learn what it is and how to figure it out.

Article
10 min read

What is tech sales, and how do you break into it?

Today, tech sales mostly refers to software sales—specifically, selling SaaS products. But there’s more to tech sales than that.

Article
9 min read

Value chain: Definition, examples, and guide

The value chain gives you the tools to maximize your company’s value and profit margin by evaluating all business activities.

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