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Top 5 reasons to attend Zendesk Showcase 2024 in Sydney

The future of CX is here, and this is your invitation to think bigger. Here are the top five reasons Zendesk Showcase—coming to Sydney June 18th—is the must-attend CX event in Australia this year.

By Subarna Ganguly, staff writer

Last updated June 15, 2024

Graphic image with the heading, Zendesk showcase
Portrait of Nadine Champion

1. Gain new perspectives from our keynote speaker Nadine Champion

We’re delighted to welcome Nadine Champion to the Zendesk Showcase stage in Sydney as our guest speaker. Champion is a martial artist, author, and inspirational speaker who truly knows what it means to use 10 Seconds of Courage to overcome obstacles. As a sought-after mindset coach, she works with individuals and organisations to foster courage, adaptability to change, and resilience. In her keynote address, Champion will discuss how we can challenge norms and develop a high-performance mindset to achieve success.

2. Prepare to shape the AI-powered future with insights from our visionary speakers

Join our experts and CEO Tom Eggemeier as we share our vision for the future of exceptional customer experiences. In our ‘CX 2027’ session, we’ll peek into what lies ahead in the world of intelligent CX: how the role of agents will evolve, how CX organisations will morph, and which tools and capabilities will be essential. And don’t miss ‘Building your CX strategy: Navigating the future of customer experience,’ where customers Aesop and Canva will share their secrets of success.

Check out the full speaker lineup here.

3. Get a pulse on the latest innovations in Zendesk products

Discover our product announcements from Relate 2024 and join our deep-dive session on Zendesk AI, the intelligence layer that makes every customer interaction smarter, efficient, and helpful. Learn about the latest AI tools for your customers, agents, and admins that are shaping service experiences of the future and what’s more, you’ll have the opportunity to try them out for yourself. Experts will be on hand in our dedicated demo area to provide live support, guidance, and advice on utilising state-of-the-art Zendesk technology—including our newest AI features.

4. Sharpen your skills through thought-provoking breakout sessions

In two exciting and interactive breakout sessions on CX and employee experience (EX), we’ll share best practices for implementing workforce management (WFM) and QA, explaining how they impact support team performance and manage costs. You’ll also learn how shifts in technology and higher expectations will redefine employee service. Some of our biggest customers, including, Uber CarShare, Zip, NSW Department of Customer Service, Freedom and Tyro Payments, will share how they are adopting the latest trends in EX to leapfrog the competition and embrace the AI evolution with customer trust top of mind.

These collaborative, expert-led sessions will reveal how you can turn CX into a competitive advantage, driving retention, loyalty, and revenue.

5. Build your network with a community of senior leaders

Our event in Sydney will bring together hundreds of senior business leaders, CX, EX, HR practitioners, and industry experts. Through facilitated and organic networking, you’ll build valuable connections for knowledge-sharing at Zendesk Showcase and beyond. You’ll also have the opportunity to meet and hear from Zendesk partners such as SweetHawk, Success CX, and Synergy who can help you find the integrations you didn’t know your business needed, and sponsors who understand our industry like no one else.

You’re sure to leave with the perspective, connections, and know-how to provide more meaningful experiences, deliver automated service through next-gen digital agents that customers love, and equip your agents and admins with the knowledge to harness customer data smartly and ethically in the AI-driven future of customer service.

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