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With better conversations and smoother pipelines, you can spend more time closing deals and less time juggling data.


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10 min read

12 Positioning Statement Examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

8 min read

What is a CRM Process? 5 Key Steps

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

5 min read

What is a sales CRM?

When most people refer to a CRM (customer relationship management) they’re referring to software or a…

10 min read

What is SPIN selling? Stages, questions & examples

The SPIN selling methodology gives sales professionals a framework for asking the right questions to help them close more deals.

14 min read

Customer data management: 8 ways to manage and protect your customer data

Managing customer data is a hot topic. According to one report, consumer data is now the…

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