The sales cycle: what is it and what are the 7 main stages?

When you understand the sales cycle, you can experience success more consistently. Learn how to make the most out of yours.

What is a CRM database? The ultimate guide

Understanding how to create a CRM database shouldn’t be a mystery. In this post, we break down the benefits of a CRM database and what kind of data it should store.

5 types of customers and what they need

As a customer support agent, you will interact with a variety of people, each with their…

How to calculate and improve customer retention rate (+ formula)

While companies should closely monitor their customer retention rate and churn rate, there are other customer retention metrics worth paying attention to.

7 common types of customer needs (+ how to meet them)

What are customer needs, and how can your business solve for and anticipate them?

Customer orientation: definition, examples & skills

If you want customers to be loyal to you, you have to start putting them first.

Total revenue formula (+ 4 metrics every sales rep should know)

Use five key formulas to help you evaluate your company’s finances.

The ultimate guide to CX in fintech

How can fintechs create winning customer experiences? We share expert advice and examples for boosting your CX.

6 min read

Why fintechs need to deliver superior digital customer service right now

What is digital customer service, and why does it matter to fintechs? We provide expert tips and examples for improving your CX strategy.

8 min read

How to embrace new behaviors in 2021

2020 brought on a seismic shift in consumer trends, but many industries are adapting.

Guides and ebooks
1 min read

Meeting the advanced challenges of modern retail CX

The retail industry is undergoing a massive shift. Customers are demanding top-of-the-range digital and in-store experiences…

6 min read

How online retailers are transforming the customer experience with conversational commerce

For e-commerce businesses, conversational messaging provides unparalleled opportunities to improve the customer experience—and sell more goods and services in the process

The new face of user groups — and three reasons to consider joining

User groups offer an excellent way to build your professional profile, grow your network and further develop your leadership skills. Learn more about new user groups launching at Zendesk.

6 min read

We’re placing some bets on the future of customer experience

Join us at Relate to hear our five big bets on what the customer experience will look like by 2030.

2023: The year of customer service-led growth

While leaders navigate a constantly changing reality, they must keep thinking about how to drive their…

11 min read

What is customer retention? 11 examples and strategies to retain customers

Businesses work hard to attract customers through a mix of marketing, social media and brand strategies.…

8 min read

Feedback form examples, templates, and how to write your own

Use these customer feedback form tips to help you hear more from your customers and improve your CX.

12 min read

What is Customer Satisfaction? (And how to achieve it)

Learn the secrets to achieving, measuring and improving customer satisfaction to drive your business.

7 min read

What's a BPO call centre and what does it do?

If your business doesn’t have the bandwidth to adequately handle all your inbound and outbound calls, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in

15 min read

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We’ve all…